The Role of an Agency in Today’s Fast-Changing Digital Media Ecosystem
Presented with OpenX
Digital advertising is more complex and fragmented than ever, and brands are turning to their agencies to help them understand how they can still deliver business outcomes in this environment. In this session, hear from Seun Odeneye, MD of the UK and Ireland for Matterkind, and Emma Lacey, who oversees Buyer Development for OpenX in the EMEA region, about Matterkind’s approach to digital, the changing expectations of agencies, and how Matterkind is positioning their clients to succeed in 2022 and beyond.
What You’ll Learn from This Session…
- Gain an understanding of how a top agency is viewing the digital media landscape today
- Hear examples of how Matterkind is ensuring their clients will be able to execute digital campaigns with so much industry change
- Find out what is “coming next” in digital advertising and leave the session with an understanding of key themes you should be thinking about
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