What's The Obsession With Measuring Everything, Everywhere, All At Once?

What’s The Obsession With Measuring Everything, Everywhere, All At Once?

Is our obsession with measuring everything to the nth degree getting the better of us? Or is it diverting our attention away from building our brand? With stats like “the value of the UK’s top brands declining 14% last year alone”, it’s hard to know if you can you do both successfully? Join me to explore our addiction to measurement and the impact it has on business, brand, and consumer relationships.