SMB
Unlock growth potential with our thought leadership for small and medium-sized businesses.
Discover how your business can thrive in an ever-evolving market.
Discover how your business can thrive in an ever-evolving market.
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Zalika Sterling, Co-founder of The Culture Candy
As a mother, artist, and advocate for diversity, Zalika has dedicated her career to creating inclusive spaces where minority, women, LGBTQ+, and other underrepresented groups can showcase their work, connect with their communities, and access opportunities for growth. -
Sofia Laurell, Co-Founder and CEO, Tiny Organics
Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children. -
Shai Eisenman, Founder and CEO of Bubble Skincare
Shai Eisenman is the founder and CEO of Bubble Skincare. Bubble sets a new skincare standard while truly listening to what its customers want and need. -
Kristin Sudeikis, Founder + Creative Director, CEO of FORWARD__Space
Kristin Sudeikis is an artistic director, choreographer, master teacher, dancer, producer, and the founder of FORWARD__Space — a highly involved member of the New York metropolitan, national, and international dance communities. -
Alicia Weaver, Vice President, Media Activation at Mediassociates
Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients. -
John Eaton, Head of Media Investment, Potential Energy Coalition
As Head of Media Investment, John translates strategy into high impact, cost efficient media programs. -
Akash Mehta and Nikita Mehta
Akash and Nikita are co-founders of the Fable Fund, an initiative committed to wild tiger conservation with sustainable development. -
Michael Korcek, Director of Marketing, ArtLifting
Michael Korcek is the Marketing Director of ArtLifting, a social enterprise connecting artists with disabilities to the art market. -
Enterprises vs. SMBs: Important Distinctions in the B2B Buyer’s Journey
Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides. -
9 Risky Financial Decisions You Might Consider Making as Soon as Possible
There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds. -
Women-owned wellness brand, Juna, unlocks significant growth with Sponsored Products
Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors. -
Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers
Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity […]
LATEST POSTS
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Four Marketing Lessons for B2B Brands, Courtesy of Consumer Marketing
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Your Brand Knows Everything About Its Customers. But Does It Know What They Need?
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Mr. Peanut Returns To The Macy’s 100th Thanksgiving Day Parade: Get a Sneak Peek at the PLANTERS’ Float
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Elizabeth Van Lierde, Author
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A Creator Brief Should Make the Next Decision Easier
