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Help Wanted: 4 Ways the Ad Industry Can Attract Top Talent
Here are four ways the ad industry can recapture and sustain its sizzle as a destination for the best and brightest
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What Industry Leaders Thought of DMEXCO 2023: The Talks, Tech, and Trends
Advertising Week gathered insights from the advertising, media, and technology experts who attended.
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Why Healthcare in Sport Should Be a Key Focus for Brands
With the eyes of the world finally turning to these issues, and many rights holders and organisations still slow to act, now is the perfect window for brands to step forward and seize the moment.
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Can We Keep Our Finger on the Pulse of Culture?
Critically thinking about cultural exploration is a pursuit worth pouring effort into. Not only does it make us more effective marketers, it makes us more open-minded people.
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Worlds Apart: Can You Really Advertise Effectively to the Over 50’s and Gen Z at the Same Time?
Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science.
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The Costly Conundrum: The Impact of Federal Government Shutdown on Advertising Agencies
Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions.
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The Supermodel’s Guide to 50+ Marketing
Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.
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Planning to Attend These Stellar Marketing Events? Prepare Like a Pro.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
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Nielsen Creator Report
In the categories of fashion, lifestyle and gaming, the study found that Black creators generate 10.5x the media value of their non-Black creators. You can find the full study here.
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Group Black Impact Report
This first Impact Report describes the progress we’ve made towards that mission across a range of stakeholders from the period of June 2022 to June 2023.
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Could Measuring Your Channel’s Life Cycle Help the Ad Industry Become More Sustainable?
All players have a role in providing credible guidance and advice around carbon emissions associated with marketing and the clock is ticking, so it’s time for everyone to roll up their sleeves and get to work on projects that will make a difference.
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The Commute Is Back! Let’s Use It Efficiently
We spoke to four leaders in adland about how they utilise their commutes, both to and from work, to gear them up for the day ahead.
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More Than Just the Meeting: Why Chemistry Is About Building a Relationship That Lasts
We can build more successful partnerships by rehumanising the process of hiring an agency and refocusing on what each side needs from the other.
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5 Ways to Optimize Your Resume for AI Tools Recruiters Use
Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.
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Pod Digital
Group Black profile of Pod Digital
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Audiomob
Group Black profile of Audiomob
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Cxmmunity
Group Black profile of Cxmmunity
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Reach TV
Group Black profile of Reach TV
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Black Women Talk Tech
Group Black profiles Black Women Talk Tech
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Group Black: Culture in Cannes
It is no secret that traditionally, the Cannes Lions Festival of Creativity has exhibited a lack of diversity. So, in 2022, Group Black set out on a mission to change that. And 2023, they returned to the festival on a mission to bring even more inclusivity to the beach than ever before.
