Tag: Culture

NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.

Disney. Lyft. Buzzfeed. Whole Foods. From big brands to small businesses, from layoffs to closures, the recession is affecting everyone.

Here are three tips for marketers looking to reach this ‘holy grail’ audience.

Mining the quantitative and qualitative data on Asian American consumers can result in the understanding needed to engage this coveted population segment in an authentic manner.

This report is just a small sample of Claritas’ vast data and insights that are available to help drive more effective marketing.

While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint.

To bridge the gap and effectively engage different subgroups and communities, financial services firms must offer equitable opportunities and ensure that their workforce reflects the diversity of their customer base.

As a more flexible, feature-rich, and cost-effective solution, cloud calling is poised to carry enterprises into the next phase of hybrid work and empower tomorrow’s businesses to perform at their best.

With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.

Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.

Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

For AAPI Heritage Month, we sat down with Lynnwood Bibbens, CEO of ReachTV, and Keshia Hannam, Editor in Chief of Eastern Standard Times, to discuss the important and impact of their partnership.

The benefits of working in a network for career development and movement can be built on for employees at all levels but it is particularly relevant for early-stage talent.

The biggest shift lies in changing the mindset and structure around professional ascension being focused on people management.

Whatever deals are struck, the sheer energy of women’s sports coverage means brands will be racing to land endorsements.

Recent research suggests that carbon emissions driven by advertising are still increasing, rising by 11% between 2019 and 2022.