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Tour de France – A New Arena for Marketers?
What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether they’re making the most of an excellent marketing opportunity.
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Always Ask for More: Director Camila Zapiola’s Advice for Women in Media and Advertising
Don’t be afraid to buck the trends, open doors and embrace opportunities to elevate trailblazers.
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Is This Peak Purpose? Five Ways to Avoid Purpose Jeopardy…
Despite the strong proof of enduring benefits around brand purpose, if committing to a purpose-driven transformation doesn’t feel right for your brand, it probably isn’t.
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We Need to Talk About Trust
From police forces to politicians to TV presenters, trust in the establishment has sunk to an all-time low. Mike Foster, founder and strategic creative director at Straight Forward Design, asks how brands can step into the breach.
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Why Music Will Always Be the Answer Even When It Isn’t
The choice to use music or not use it, is crucial, but it’s a choice you must make, not one to just let happen
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When It Comes to Pride Don’t Be a Bystander and Don’t Backtrack
For businesses as both employers and as brand owners, the LGBTQI+ community and its allies are important demographics to consider and support through Pride, and Pride related marketing and promotions.
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Conversations with Chris Paul
NBA Star Chris Paul sits down with HBCU students from across the country to discuss his upcoming book, Sixty-One: Life Lessons from Papa, On and Off the Court.
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Winning in a World Where Business Culture Is Culture. Four Ways to Make This New Reality Work for You and Your Brand
I can recall a time when business culture and culture culture were not only separate, but uninterested in each other. Boundaries were present. But today, business culture is culture. And it’s about time we recognize it.
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The New Rules of Marketing in a Recession
Disney. Lyft. Buzzfeed. Whole Foods. From big brands to small businesses, from layoffs to closures, the recession is affecting everyone.
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The Important Lesson Advertisers Should Take from the Writers Strike
This struggle between studios and writers may be an age-old challenge, but this strike shines a light on something that should make every advertiser take notice.
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June’s Three “C’s” are Cannes, Carbon and Change
The real change doesn’t come when we discuss sustainability on a yacht. Real change happens with two additional steps.
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How Marketers Can Connect With the Audience Defining Culture
Here are three tips for marketers looking to reach this ‘holy grail’ audience.
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Claritas: The 2023 U.S. Asian Market Report
Mining the quantitative and qualitative data on Asian American consumers can result in the understanding needed to engage this coveted population segment in an authentic manner.
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Claritas: The 2023 Technology Report
This report is just a small sample of Claritas’ vast data and insights that are available to help drive more effective marketing.
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For Advertisers, Carbon Turns the the “Money-Speed-Quality” Triangle into a Square
While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint.
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How Financial Services Brands Can Better Engage Black Audiences
To bridge the gap and effectively engage different subgroups and communities, financial services firms must offer equitable opportunities and ensure that their workforce reflects the diversity of their customer base.
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Why the Future of Work Depends on VoIP
As a more flexible, feature-rich, and cost-effective solution, cloud calling is poised to carry enterprises into the next phase of hybrid work and empower tomorrow’s businesses to perform at their best.
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Doing Business in Ukraine – One Year On
With explosions visible on the horizon, I found myself and my family confined to our house in a village 15 miles north of Kyiv.
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Why a Big Career Change-up Could Be Your Key to Success
Marketers looking to advance their careers should consider doing a zig zag. instead of just moving up, try moving to a new industry.
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Why IRL Events are More Important Than Ever for Growth and Sanity
Now that they have much more choice and freedom in how and where they spend their time, brands have to allocate spend to meet new clients, customers and employees not just where they are but where they want to be.
