Tag: Culture

Why not start building advocacy with the most engaged (and captive) audience you have: your employees!

Older Americans control 70 percent of disposable income. Reaching them is both an advertising imperative and career opportunity.

Budget cuts, changes in consumer behavior, and increased competition are only a few of the potential effects of recession on our industry.

There are clear signs that the entertainment industry is finally embracing and representing the 50-plus demographic.

Until recently we’ve lived in a society where women were supposed to just stay home and raise kids. But this isn’t the case anymore.

Some of the most enduring news visuals captured by Getty Images photographers and videographers have been heart-breaking events sparked by our climate crisis.

I have found these tried and tested processes to be invaluable for finding simplicity and clarity amid complexity.

As we move into 2023, the uncertainty and speed of change for businesses that started in 2022 shows no sign of letting up.

Q&A with Helenor Gilmour, Director of Insight & Strategy at Beano Studios

To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.

Why does the UK Government choose to support UK advertising businesses at global events from Advertising Week to SXSW to Cannes Lions or Shanghai International Advertising Festival?

Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour.

Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience.

In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population.

Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history.

Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues.