Tag: Culture

Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.

Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.

Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.

Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.

The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.

Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more.

Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers

As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis.

Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.

Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.

Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.

Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.

At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.

Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.

Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.

A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.

Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.

Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures, including cultural nuances in Mexico.

The opportunity to grow a gift subscriber into a long-term customer is exactly the source of growth most retailers are seeking—the legendary conversion!