Tag: Culture

According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.

Only time will tell if Musk’s recent interventions have shaken the foundations of the social media marketplace or proven to be little more than a storm in a Tweet cup.

Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.

The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?

From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.

Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.

If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.

In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

At the end of the day, the key to evolution is and has always been agility. Those who are willing to remain flexible and adapt to new and better ways of working will always succeed.

There isn’t a brand in existence that doesn’t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers.

Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.

By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most important things you can do to grow your client base is to build a strong referral network. This means establishing relationships with other businesses and professionals who can vouch for your services and recommend you to their clients. But building a solid referral network takes…

Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.

There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.

Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.

I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.

The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.

By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.

By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.