Authentic Representation in Visuals: Converting Intent to Action
Visuals are as powerful as language and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.
Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures.
Join execs and creatives from Getty Images, Citi and UN Women’s Unstereotype Alliance Secretariat, alongside USA Paralympic athlete Scout Bassett as we uncover findings and global nuances from the toolkits. You will come away with key takeaways to dismantle stereotypes and increase visibility for people across misrepresented and underrepresented groups shown in media and advertising, with an emphasis on people with disabilities.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.