Tag: Culture

While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.

In a recent presentation of the 2022 Agency DEI report, an attendee literally referred to me as a unicorn. I love unicorns, but seriously?

If managed correctly, drops offer a way of tapping into your existing customer base and driving repeat revenue by building a sense of excitement and exclusivity.

For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.

As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.

Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.

Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.

Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long.

Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

Take these steps to start thinking and acting like a trusted leader

From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention. 

All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.

There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.

Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.

Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.

Ultimately, if we focus on getting the basics right of delivering an amazing connected employee experience and continue to innovate we can solve for the future of talent, and impact our businesses in a positive way. 

Back to school shopping doesn’t need to be a stressful experience for consumers, as the capabilities of conversational ads streamline their purchase journey.

It’s time to laser focus on the voices who’re leading and igniting conversations that genuinely matter against brand and business goals – and set the right KPIs that support these.