Tag: Culture

Marketers that capture the loyalty of multicultural groups today will be well-positioned to grow with these audiences in the future.

There is no denying that the last two years of the pandemic put health at the forefront of everyone’s minds. And while the focus during those early days were myopically on understanding the physical symptoms and keeping our communities safe, we quickly saw consumers begin taking stock and note of their mental and emotional health, reflecting on the quality of…

Excerpted from The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset.

Many consumers want brands for other reasons beyond just price-driven value, even as they juggle their budgets.

Bold thinking can unlock endless possibilities in the B2B space.

When you build a culture of understanding and acceptance, the prosperity will follow.

If you want your idea to thrive, it’s important to have an integrated process throughout the idea’s lifespan

As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately.

Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see.

By understanding specific opinions, organisations can better understand where change needs to take place, and determine the direction for future commitments surrounding diversity, equality and inclusion initiative and action. 

All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer.

Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.

Yes, choosing a path can be daunting. Be bold, be fearless and take control now.

This session explores how to overcome the challenge of connecting with audiences across different geographies and provides actionable insights that you can implement in your visual strategy.

The best way to win a price war is to avoid engaging in one.

Whoever solves these challenges, and solves them in disparate group contexts — public, private, charter schools, co-op schools — will be a hero to parents and their investors.

What kind of company are you and what kind of company do you strive to be?

Equity was what the Black Upfronts promised black-owned media companies.  Instead, the landscape feels more barren than ever.

When a brand does decide to engage, having the right internal and external team is essential to figuring out what a brand’s values are, what causes are important to them, and how they speak about those causes when the time comes.

It’s time companies switch from the old way of doing things — asking for feedback — and start gathering feedback through their customers’ behavior.