Tag: Culture

While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?

Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.

During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds.

In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.

Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them.

Since my previous story for AWMoms last year, the pandemic brought us to “Plan C”.  (Spoiler alert- it hasn’t been horrible.)

With 5.4 million women losing their jobs since the pandemic hit, it’s not good enough to pat women on the back and provide words of encouragement about change and support. Businesses need to provide real opportunities to help women get back on track and progress in their careers.

We know that half of the digital ad spend is impacted negatively by fraud. The industry has remained tolerant of fraud, which impacts the smallest to largest media outlets. In fact, Facebook announced that it deleted 4.5 billion fake accounts in the first nine months of 2020 alone.

Wake up. Eat breakfast. Get ready for work. Check email. Respond to requests. Do the job you were assigned. Finish. Eat. Relax. Repeat.

While the future of retail remains unclear, there’s no denying that more changes are on the horizon. By accepting that things won’t go back to how they were before the pandemic, retail leaders can stay agile and ready to meet the needs of both customers and employees.

While it’s disappointing that festivals and concerts haven’t been able to attempt hosting events in-person amid the pandemic, it’s important to remember the struggles and lessons that various sports teams have learned throughout the process and how they’re essentially paving the way for other industries to successfully commence again.

AWMoms are women focused on creating conversations, increasing collaborations and supporting actionable initiatives which will help find real solutions to parenting issues in the workplace.

Consumer spending in China could more than double over the next 10 years, according to Morgan Stanley. But Chinese consumers are already buoying retailers that offer compelling products.

In order to reach audiences with something stronger than a numerical probability, advertisers are going to have to look for entirely new ways to connect with individual consumers.

This past year has forced me as a founder and CEO to redefine several constructs I used to regard as dogma. Take the concept of wealth: in the traditional sense, wealth is an abundance of money or earthly possessions.

The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them.

With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?

Last year, on International Women’s Day 2020, a female-led team at AnalogFolk launched BigUp.AI – a digital language tool that gives women the confidence to get ahead in their career by helping them express their strengths with impact instead of downplaying them.

I believe there are five trends that have either emerged or will continue to emerge as we move into the post-COVID era which can inform how we craft content and target advertising, designed to engage potential guests.

A balanced media mix will always be important to advertising. But driving business growth relies on facts you can trust, and our research underlines just how powerful TV continues to be.