Tag: Culture

In years past, diversity, equity and inclusion were causally applied in the experiential marketing industry. The social events of 2020, however, have created a spirit of intentionality.

Clubhouse, a new invite-only “drop-in audio chat” app available on iOS, is gaining momentum. Launched in March 2020, Clubhouse is the latest platform making brand marketers take notice of the power of audio as a communication channel.

It’s Black History Month and the traditional time for brands to roll out their marketing efforts and key into the demographic around this space.

Today more than ever, organizations need to put their customers at the center of their marketing programs and build plans based on a deep understanding of where and how they can deliver the most value.

The words businesses are using are under a microscope. And that means brands need to make sure that what they’re saying – and how they’re saying it – stands up to scrutiny. So how do you make sure your words are fit for purpose, no matter what 2021 throws at us?

With increasing awareness around mental health for Gen Z and Millennials, brands have a distinct opportunity and also a responsibility to connect with younger consumers by more accurately reflecting the realities of how and why these generations prioritize their mental wellbeing.

Throughout all of these events, the impact on the daily lives of Americans was profound. The compounding crises altered how we work, how we learn, how we entertain ourselves and even how we think about social issues.

In this article, we will focus on high-powered messaging, although frequent messaging is rather straight forward as businesses engage in frequent, cross-channel advertising to catch the consumer near or at the point of consumption.

In this article, we will focus on high-powered messaging, although frequent messaging is rather straight forward as businesses engage in frequent, cross-channel advertising to catch the consumer near or at the point of consumption.

We know it as consumers as well as marketers: the COVID pandemic precipitated profound social, economic, technological and behavioral changes in 2020.

As brands seek to continue transforming at speed, they require a new set of tools to build a structure that will withstand shake-ups in the digital landscape.

The pandemic turned work-life on its head. We’re caught in the tumbling load of a never-ending workday, pinballing between Zoom and Slack, duking it out with the family for WiFi, dishes piling up around us in our office…er…kitchen, and just trying to hold it together while we just. take. a. minute. to. remember. what. day. it. is.

Of all the common themes in science fiction – spaceship battles, alien invasions, colonized planets – the most tenacious might be the question of what happens when machines become more like people.

Last year was the year we lived vicariously through social media. Cooped up indoors, it was our portal to the outside world, removing the miles between us and our friends, family and colleagues.

Years from now, when historians and cultural anthropologists look back at the 2021 Super Bowl ads, what will they glean about our culture today?

Though Facebook and Apple have been taking jabs at each other for years, the past two years seems to have been an acceleration toward an unavoidable crash. One that the industry has been nervously watching.

Within the advertising world, there is an inherent stigma associated with targeting older consumers. Too often marketers believe their next job lies in reaching young, hip consumers rather than focusing on the customers that are going to translate to the most sales today.

Times of crisis lead to spikes in innovation and enterprise. And times of global crisis lead to global changes.

The Super Bowl is the single biggest entertainment event in the United States, and has always been a cornerstone strategy for brands to reach a massive audience in a brand-safe environment (wardrobe malfunctions notwithstanding).

Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.