Tag: Culture

Amanda Follit knows the effect of hearing the wrong words at the wrong time: “Many moons ago, I was put off anything to do with computers by just one teacher, and that changed the path I took for a while,” she recalls.

Technology is transforming the creative space. Wripple is the first agency services platform that lets you find expert, on-demand teams. We interviewed Co-Founder Ray Samuels for more insight into the mission to make it easier to find and hire talent and what this means for space in 2021.

2021 marketing predictions are two a penny. As an alternative, I suggest you create a calendar for what you want to achieve, then do it.

Our insatiable desire for instant gratification is now being met more often than not. So what does that mean for 2021?

We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades.

As we approach 2021 with little confidence in things returning to normal any time soon, is it time for brands to help add some much-needed friction back into people’s lives?

2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely.

Right now the economy is pretty much shattered, the weather is appalling and we’re all high-security imprisoned in our homes. What’s to look forward to?

Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one. 

Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.

Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.

While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.

Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.

They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.

The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.

Our latest AWMoms Table Talk, Raising Good Humans, features Dr. Aliza Pressman of The Raising Good Humans Podcast in conversation with UWG’s Monique Nelson and Facebook’s Crystal Worthem.

For the August, 2020 AWMoms Table Talk, Heidi Levyn, Industry Manager, E-Commerce at Facebook speaks with Eve Rodsky, Author of Fair Play: A Game-Changing Solution For When You Have Too Much To Do (And More Life To Live)

Kids of all ages are no longer going to school, daycare, extra-curricular, or occupied by babysitters. While the family time and chance to grow alongside their children is appreciated, for many mothers it’s a 24-hour, 7 days-a-week job that has moms everywhere feeling the emotional and physical fatigue.

The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do. 

To celebrate Mother’s Day 2020, Advertising Week and Facebook joined forces for AWMoms Table Talk, featuring casual discussions between working mothers in the industry.