Tag: PopIcon

The face of I Can’t Believe It’s Not Butter! may seem new to consumers, but few may realize just how long he’s been a fixture in refrigerators everywhere.

Whose name would you say if you were spontaneously asked to declare your favorite brand mascot? For the 1,200 Americans polled by market researcher Cubery, 10 characters came to immediate mind in their September 2026 analysis on America’s all-time favorite brand mascots.

By Heather Taylor Mr. Clean’s appearance has changed significantly over the years since his 1957 debut. He was initially drawn to look like a genie by the creatives at ad agency Tatham-Laird & Kudner, complete with a ring in his nose. However, a second illustration was drawn up for the client Procter & Gamble. Mr. Clean looked more like a…

Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.

One of McDonaldland’s most beloved mascots is finally getting her moment in the spotlight.

Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.

Spooky season is just around the corner and this year the Monsters Cereals are back for an encore collaboration with The Jim Henson Company.

After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.

For more than 100 years, the Goodyear Blimp has been one of the most exciting icons to spot high up in the skies. The blimp, operated by the Goodyear Tire and Rubber Company, has symbolized progress and adventure since its first airship took flight.

The official SPAM brand mascot, if your source is Google’s AI overview, is supposedly Sir Can-A-Lot. The Gemini blurb describes him as a “mustachioed cartoon knight.”

We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.

McDonald’s, the official sponsor of the FIFA World Cup 2026, made the savvy decision to let Grimace represent the brand in this year’s marketing push.

The star of Extra Gum’s latest campaign “Chew Into It” is a wad of gum named Chewbert and he’s on a mission to get gum chewers everywhere to lock in and be present in the moment.

ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.

Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?

What do you know about the Dole Food Company mascot, Bobby Banana?

What’s it like to be the face of the “World’s Most Famous Building?” It’s the kind of question only Emma Pire, the Empire State Building’s mascot and beloved social media sensation, can answer.

Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.

Only one cookie company is known for having Scottish terrier-shaped treats and that’s Walker’s Shortbread.

In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.