Tag: PopIcon

For more than 100 years, the Goodyear Blimp has been one of the most exciting icons to spot high up in the skies. The blimp, operated by the Goodyear Tire and Rubber Company, has symbolized progress and adventure since its first airship took flight.

The official SPAM brand mascot, if your source is Google’s AI overview, is supposedly Sir Can-A-Lot. The Gemini blurb describes him as a “mustachioed cartoon knight.”

We spoke to Calabash’s animation director Wayne Brejcha and executive producer Sean Henry about their experience working on “The Fruit Ones” and how it compares to the 2025 refresh.

McDonald’s, the official sponsor of the FIFA World Cup 2026, made the savvy decision to let Grimace represent the brand in this year’s marketing push.

The star of Extra Gum’s latest campaign “Chew Into It” is a wad of gum named Chewbert and he’s on a mission to get gum chewers everywhere to lock in and be present in the moment.

ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.

Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it?

What do you know about the Dole Food Company mascot, Bobby Banana?

What’s it like to be the face of the “World’s Most Famous Building?” It’s the kind of question only Emma Pire, the Empire State Building’s mascot and beloved social media sensation, can answer.

Colonel Sanders pitches the KFC Box Feast meals to a group of shareholders. They’re outraged about being encouraged to sell value meals to consumers and demand to know who the Colonel thinks he is.

Only one cookie company is known for having Scottish terrier-shaped treats and that’s Walker’s Shortbread.

In “A Story Inspired by True Memorable Moments,” we see the travel experience told through Pilot Parker’s eyes. Let’s watch.

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — and less likely to consider a dog.

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.

Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.

PopIcon spoke to Allison Feldman, Vice President Fabric Softener and Personal Care Brands at Snuggle, to learn more about the Bear’s rebranding.

Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.

Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.

Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”