Tag: PopIcon

What comes to mind if you’re tasked to come up with a mascot for a weed killer brand? Your brainstorm session might be more likely to include a live-action spokesperson or an animated ornery weed — and less likely to consider a dog.

Thomas’ Breads made headlines in 2024 when the breakfast breads purveyor announced the debut of Thom, their first-ever character.

Advertising has yet to determine how brand mascots can successfully retire, if they should retire at all.

PopIcon spoke to Allison Feldman, Vice President Fabric Softener and Personal Care Brands at Snuggle, to learn more about the Bear’s rebranding.

Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.

Football’s biggest night, Super Bowl LX, is shaping up to be a little lighter than usual when it comes to brand mascot appearances.

Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.

Dos Equis announced on January 16, 2026, their iconic spokescharacter known as “The Most Interesting Man in the World” is back to encourage and inspire the next generation to “Stay Thirsty.”

What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.

We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.

The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince Cheddward.

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.

Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl.

Aldi UK’s spunky mascot has been a fixture in Christmas adverts for the last 10 years, dabbling in a bit of everything.

The 99th Macy’s Thanksgiving Day Parade will be full of larger-than-life balloons, floats and balloonicles, but one float is making a splash for its extra small size.

The 2025 Macy’s Thanksgiving Day Parade is already shaping up to be quite different than previous years when it comes to which brand mascots will and won’t be featured as balloons and floats.

The return of the Heathrow Bears is being celebrated in an extra special way in their fourth advert.

2025 continues to be the year of brand mascot firsts including the first time a character has ever intentionally lost their two front teeth.

The Pillsbury Doughboy, one of advertising’s smallest mascots at five inches tall, repeatedly rose to new heights this year.

OtterBox announced their brand mascot Ollie, a fun-loving otter, had gone missing. The brand put out an SOS on Instagram and encouraged OtterBox fans to join in the search via social media in the “Find Ollie” sweepstakes.