Tag: PopIcon

By Heather Taylor Like many households during COVID-19, StarKist’s Charlie the Tuna has been working from home. Or more specifically, from the kitchen. The iconic spokes-fish recently debuted a special message from in a new commercial spot from quench Agency. Charlie’s Message This StarKist commercial kicks off with a Zoom call from Charlie to viewers. Charlie is a seasoned pro…

By Heather Taylor My first introduction to Philthy was when I was assembling a list of brand mascots creatives wanted to grab a drink with post-quarantine — and ideally, post COVID-19 pandemic. Philthy, who also goes by Phil, is the brand mascot for Yards Brewing Company’s latest beer in Philadelphia, Pennsylvania. Anything goes in the world of brand mascots. The…

By Heather Taylor Do you believe America is amazed with glazed? Or are you ready to put this jelly (donut) in your belly? There’s a canDOUGHdate with a platform you can believe in with the debut of the Dunkin’ Donut Party. How Dunkin’ Is Celebrating National Donut Day In celebration of National Donut Day on Friday June 5th, Dunkin’ will…

By Heather Taylor Post-pandemic, have you thought about which brand mascot you would meet at the bar for a celebratory drink? There’s only one drinking game rule to follow: the character must represent an alcohol brand. (Sorry to our fellow chaser and mixer nominees!) Months of quarantine are making us stir crazy to spend time with our favorite libation icons.…

By Heather Taylor Amid the COVID-19 pandemic, couples throughout the United States are putting their wedding day on pause. Perhaps they will marry later this year, bump their RSVP to 2021, or opt for a TBD save the date when it’s safe to celebrate the big day. Luckily, Hotels.com has a brilliant solution for engaged couples that would rather not…

By Heather Taylor It’s day… too many to count in quarantine, and the Progressive Insurance team is busy working from home. Arnold Worldwide has released a new trio of WFH commercial spots starring the Progressive team members. These spots feature the sales squad participating in everyone’s favorite WFH activity: video conference calls! How does each call pan out for our…

By Heather Taylor “The year is 1997. Your Tamagotchi is thriving. You just set a new personal best with your Bop It. Your mom packed Dunkaroos in your lunch. Everyone at school wants to be your friend. Life is good. The year is 2020. You just found out Dunkaroos are coming back. Life is good.” On February 3, 2020, the…

By Heather Taylor Have you noticed an uptick of photos and videos featuring sourdough starters, banana bread, and cookies in your Instagram Stories lately? The COVID-19 crisis has inspired people all around the world staying at home to head into the kitchen, grab some flour, eggs, and a Kitchenaid stand mixer, and begin whipping up home baking comfort food. Some…

By Heather Taylor On March 9th, Kool-Aid tweeted that the brand’s beloved red pitcher, the Kool-Aid Man, had gone missing. The above video showed the Kool-Aid Man in his kitchen mixing up a new Kool-Aid Recipe. Existing ingredients included “fun” and “extra Oh Yeah.” Only one more ingredient was necessary for the recipe, but it was missing from his mystery…

By Heather Taylor Miss Chiquita is no longer visible on the Chiquita brand logo. The first lady of fruit is doing her part to emphasize how important it is for everyone to practice social distancing during COVID-19. Where is Miss Chiquita? On March 23, 2020, Chiquita tweeted an image of their company logo sans Miss Chiquita. The tweet read “I’m…

By Heather Taylor Raise your hand if you miss going to the movies. As the coronavirus pandemic continues to sweep the globe, citizens are doing their part to practice social distancing and quarantine in their homes. It’s the new normal to work from home and avoid groups of 10 or more people. We have said a (temporary) goodbye to attending…

By Heather Taylor What do a family of bears, a tuna in a beret, and a cheerful bald gent all have in common? These are just a few famous brand mascots representing cleaning products and nonperishable foods households have stocked up during the coronavirus. It’s difficult to know when the global pandemic may be over. To that end, we are…

By Heather Taylor March 7th marks National Cereal Day, one of the most beloved holidays (perhaps ever!) for breakfast enthusiasts. Our favorite cereals are made all the more special by the beloved characters that adorn these cereal boxes. Who doesn’t get giddy, or at least feels a huge grin spread across their face, as they watch classic mascots like Sonny…

By Heather Taylor John Bowman was at a restaurant in Rhode Island with his grandson when the pair spotted an iconic character at the establishment. A poster of Poppin’ Fresh, the Pillsbury Doughboy, graced the restaurant’s wall. Bowman knew the little guy well enough. His advertising background spanned decades including famous agencies like N.W. Ayer & Son, D’Arcy Masius Benton…

By Heather Taylor What comes to mind when you think about crumpets? You may be imagining the spongy, round griddlecakes often consumed throughout the United Kingdom, Ireland, and various areas of the Commonwealth. Crumpets are traditionally paired with a selection of butter, jam, or honey and served with breakfast or afternoon tea. But what happens when crumpets seek to break…

By Heather Taylor Hooray for Hollywood — and M&M’S! The M&M’S spokescandies made several appearances during the 92nd Academy Awards on February 9, 2020. However, these appearances didn’t feature the spokescandies on the red carpet or sitting next to Oscar nominees. They were all visible during the commercial breaks with Messages for their favorite celebrities. M&M’S Messages What’s are M&M’S…

By Heather Taylor Brand mascot Easter eggs abounded during Super Bowl LIV. If you watched the commercials featured during football’s biggest night carefully, you might have spotted more than the rebirth of Mr. Peanut. The Bud Knight, Kool-Aid Man, and even the Hamburglar all made it to Super Bowl 54. Let’s rewind and review. Tide Who knew The Bud Knight…

By Heather Taylor “It started out like any other trip home.” We don’t know the names of the sea turtle family in Greenpeace UK’s short film “Turtle Journey.” What we do know is that it’s impossible not to see ourselves, and our loved ones, in this Aardman Animations story. Turtle Journey The sea turtle family has just finished visiting their…

By Heather Taylor He shell never be forgotten. The untimely demise of iconic brand mascot Mr. Peanut on January 22nd shell-shocked the advertising community and Planters enthusiasts everywhere. Mr. Peanut, and his NUTmobile, perished during a road trip commercial ahead of Super Bowl LIV. Mr. P made the decision to sacrifice his life over fellow road trip pals and actors…

By Heather Taylor It is with the greatest sorrow that our PopIcon team reports Bartholomew Richard Fitzgerald-Smythe, also known as Mr. Peanut, has passed away at 104-years-old. It isn’t often that a brand mascot has a heavily televised death in the media. Historically, when a character doesn’t catch on with consumer the brand will phase it out quietly and replace…