Upgrading Non-Alcoholic Drinks to First Class
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Celebrate Earth Day and Get to Know Smokey Bear with These 5 Fun Facts
As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear. At 71, Smokey is still a familiar, reassuring symbol of protection of America’s forests from human-caused wildfires.
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Throwback: Rice Krispies
By Heather Taylor, Editor-in-Chief, PopIcon Snap, Crackle, Pop… Pow? Yep, you read that right. In 1955, the Rice Krispies trio was a brief quartet with an additional gnome named Pow. Not much is known about Pow outside of the space helmet he wore and that his creation was solely based on sharing the nutritional value of the whole grain rice. He…
