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A Very AI Christmas: Did Coca-Cola’s Ad Lose Its Holiday Spirit?
Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.
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Meet the All-New Kellogg’s Cornelius the Cockerel
Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.
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5 Brand Mascots That Had the Best Christmas 2024 Ads
What do yetis, sunglasses, cinnamon rolls, and the song “Satisfaction” by Benny Benassi all have in common? Each has a starring role, or an extremely prominent cameo, in PopIcon’s ranking of 2024’s five best Christmas ads.
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Pop-Tarts Sends Three New Edible Mascots — Including a Mystery Flavor — To The Pop-Tarts Bowl
What’s better than one edible mascot? Three edible mascots, according to Pop-Tarts — and we’re in agreement! The Pop-Tarts Bowl is back on December 28, 2024. This time, it’s triple the Crazy Goodness with three new Edible Mascots Game Day-bound.
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Please Don’t Destroy Can’t Parallel Park with Allstate’s Mayhem Watching in ‘SNL’ 50th Season Crossover
Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.
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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024
This year’s celebration airing on NBC and streaming on Peacock is slated to be the largest celebration yet with 22 giant balloons, 33 floats, seven balloonicles and many more festivities.
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Aldi UK’s Kevin the Carrot Becomes a Spy In Disguise To Save Christmas
Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere.
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Which Brand Mascot Should Be a “Hot Ones” Guest? The Ad Industry Has 5 Suggestions
Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.
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Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024
Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.
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HI-CHEW Introduces Their First Brand Mascot, Chewbie
Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.
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The History of Kool-Aid Man
Whether bursting through walls or simply bringing a smile to people’s faces, the Kool-Aid Man continues to be a beloved character, reminding us all to embrace the fun and refreshing moments in life.
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The Monster Cereals Icons Have Pets: This Is Why Count Chocula’s Isn’t a Bat
Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal community.
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Mikey’s Back — And The Spokeskid Still Likes Life Cereal
Remember Life Cereal’s Mikey? The spokeskid’s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.
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AW Throwback: Johnny Horizon
Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.
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Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
The Paris 2024 Olympic Games may be over, but in two short years it will be time for the start of the 2026 Winter Olympics, or Milano Cortina 2026. Hosted by Milan and Cortina d’Ampezzo in Italy, registration is now open on the ticketing platform for the Olympic and Paralympic Winter Games.
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Happy 80th Birthday, Smokey Bear!
Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.
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Dole’s Bobby Banana Makes History as First Corporate Brand Mascot To Receive National Mascot Hall of Fame Display
For the first time in its five-year history, The National Mascot Hall of Fame has created a special display honoring an a-peeling corporate brand mascot.
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Why Frigo Cheese Heads Deserves Its Own Characters To Represent String Cheese
If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.
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Who Are The NERDS?
In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.
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Are The New York Mets In Their Grimace Era?
The New York Mets might just have a big, purple, good luck charm on their side for the 2024 season.



















