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AW Throwback: Johnny Horizon
Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.
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Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
The Paris 2024 Olympic Games may be over, but in two short years it will be time for the start of the 2026 Winter Olympics, or Milano Cortina 2026. Hosted by Milan and Cortina d’Ampezzo in Italy, registration is now open on the ticketing platform for the Olympic and Paralympic Winter Games.
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Happy 80th Birthday, Smokey Bear!
Doesn’t it feel as though it was just yesterday when we were wishing Smokey Bear a happy 75th birthday? Smokey Bear’s 80th birthday officially falls on August 9, 2024, marking eight decades of the mascot having the longest running public service initiative in United States history.
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Dole’s Bobby Banana Makes History as First Corporate Brand Mascot To Receive National Mascot Hall of Fame Display
For the first time in its five-year history, The National Mascot Hall of Fame has created a special display honoring an a-peeling corporate brand mascot.
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Why Frigo Cheese Heads Deserves Its Own Characters To Represent String Cheese
If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.
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Who Are The NERDS?
In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.
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Are The New York Mets In Their Grimace Era?
The New York Mets might just have a big, purple, good luck charm on their side for the 2024 season.
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The Man Behind the Lacoste Crocodile
How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.
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How To Blow Up the Jack in the Box Clown
Howie Cohen cites blowing up the Jack in the Box clown as one of his biggest career milestones.
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Who’s Afraid of Frankenstein’s Monster in GEICO’s New Commercial?
Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.
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See General Mills Beloved Brand Mascots In Action As They Take a Stand For Good
Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?
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G-Wiz
Team: Washington Wizards
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Utah Jazz Bear
Team: Utah Jazz
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The Raptor
Team: Toronto Raptors
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Who Is Trust E. Duck, Duck Tape’s Mascot?
Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.
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Coyote
Team: San Antonio Spurs
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Slamson the Lion
Team: Sacramento Kings
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Blaze the Trail Cat and Douglas Fur
Team: Portland Trail Blazers
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Go the Gorilla
Team: Phoenix Suns
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Franklin the Dog
Team: Philadelphia 76ers



















