PopIcon Archives

The Man Behind the Lacoste Crocodile

How does a crocodile, stylish as he may be, become the ubiquitous icon of a luxury brand? The answer is a bit different than what we’re used to seeing in the advertising industry.

How To Blow Up the Jack in the Box Clown

Howie Cohen cites blowing up the Jack in the Box clown as one of his biggest career milestones.

Who’s Afraid of Frankenstein’s Monster in GEICO’s New Commercial?

Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.

See General Mills Beloved Brand Mascots In Action As They Take a Stand For Good

Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?

Who Is Trust E. Duck, Duck Tape’s Mascot?

Duct tape or duck tape? While the correct spelling for this adhesive is duct, its common mispronunciation has been trademarked under Duck Tape for Duck Brand’s line of branded duct tape.

Blaze the Trail Cat and Douglas Fur

Team: Portland Trail Blazers

Charlie the Briquette is The Habit Burger Grill’s First-Ever, Short-Lived Mascot

Charlie is the new, first-ever mascot for The Habit Burger Grill, but don’t expect him to start cracking wise with customers. For burgers at The Habit to keep being delicious, this little charcoal briquette must fulfill his date with destiny.