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Boomer
Team: Indiana Pacers
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Hooper
Team: Detroit Pistons
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Rocky
Team: Denver Nuggets
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MavsMan and Champ
Team: Dallas Mavericks
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Moondog and Sir CC
Team: Cleveland Cavaliers
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Benny the Bull
Team: Chicago Bulls
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Hugo the Hornet
Team: Charlotte Hornets
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Lucky the Leprechaun
Team: Boston Celtics
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Harry the Hawk
Team: Atlanta Hawks
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Hamburger Helper Relaunches Iconic Mascot, Lefty
One of the last times we heard about Lefty was when Eagle Foods acquired Helper from General Mills in 2022. Lefty has been laying low since then, but it sounds like 2024 will be a big year for the icon’s triumphant comeback.
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Design Evolution: Pillsbury Doughboy Balloon in the Macy’s Thanksgiving Day Parade
The 97th Macy’s Thanksgiving Day Parade in November 2023 featured a series of new and returning balloons on the Parade route. One returning balloon was the Pillsbury Doughboy.
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Design Evolution: Michelin Man
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
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16 of the Best Brand Collaborations of All Time
16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.
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Who is the Mint Mobile Fox?
The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox
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5 Reasons Why I Don’t Think Maya Rudolph Is The New M&M’S Spokesperson
The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.
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Game On! Mr. Peanut Is Heading To Super Bowl LVII!
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
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Could a Brand Mascot Persuade You To Eat More Vegetables?
Would you start to love vegetables if Veggieman asked you to?
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The M&M’S Spokescandies Head To Super Bowl LVII For a “Legendary” Return
It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.
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Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot
Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.



















