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Design Evolution: Michelin Man
Let’s step back in time to 1898, the year the Michelin Man — AKA Bibendum — made his debut and look at some of his greatest design evolution hits.
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Jack Box Becomes First Restaurant Mascot To Be Included In PEOPLE Magazine’s Sexiest Man Alive Issue
Just call him the Sexiest Jack Alive. Even though actor Patrick Dempsey snagged the coveted title as PEOPLE Magazine’s Sexiest Man Alive in 2023, one culinary heartthrob pulled out all the stops this year to be included in the same magazine issue. It’s none other than Jack Box, iconic face of Jack in the Box. Who is Jack Box? Jack…
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Chuck E. Cheese Announces Animatronic Band’s Reunion – And Surprise Residency
It’s not every day a brand mascot holds a press conference and that’s exactly what Chuck E. Cheese did on Thursday November 2.
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Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots
The Fruit People, formerly known as the Fruit Guys, debuted in the 1975 and were our first mascot spokespeople.
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What’s McGruff The Crime Dog Up To?
Want to be McGruff’s sidekick? Kids can join McGruff in helping Take A Bite Out Of Crime at McGruff.org.
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The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign
“We see all the comfort you give, and we would like to give some back to you”
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Who Are the Puffs Pals?
By Heather Taylor, Editor-in-Chief, PopIcon As we approach the cooler weather months, boxes of Puffs tissues will be available virtually everywhere you go to protect noses from cold and flu season (and from ordinary tissues). Longtime Puffs enthusiasts may recall the P&G tissue brand has always had several loveable characters representing it. These are the Puffs Pals! Let’s look back…
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AW Throwback: Mr. Zip
Let’s go back in time to the year 1963. This is when the ZIP code first made its introduction.
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AW Throwback: Mr. Yuk
Do you remember Mr. Yuk?
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AW Throwback: McDonald’s CosMc
By Heather Taylor, Editor-in-Chief, PopIcon In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is a former McDonaldland brand mascot. Join us for a journey back to the 1980s when the first CosMc sighting was made in McDonaldland! The Story of CosMc CosMc was created by…
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Get To Know Pop-Tarts’ Agents of Crazy Good Characters!
By Heather Taylor, Editor-in-Chief, PopIcon Longtime fans of Kellogg’s Pop-Tarts might remember “Crazy Good” was once the tagline for the beloved breakfast pastries. After debuting in 2004, the Crazy Good ads ran throughout the 2000s starring various flavors of Pop-Tarts all running away from those who craved them. Now, a new campaign is tapping into the Crazy Good nostalgia. Pop-Tarts…
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Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign
Keebler’s new “Magic Is Here” campaign gives Ernie and the Keebler Elves the chance to hit the road. This summer, they’re bringing magic to family bonding moments in several new commercials.
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Why The Laughing Cow Wants to Remind Everyone That “It’s Better to Laugh At Life”
The Laughing Cow is the friend who brings the party to life and fills lives with laughter.
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The Chick-fil-A Cows Are Back — And They Want Your Help On a “Code Moo” Mission
By Heather Taylor, Editor-in-Chief, PopIcon Breaking moos: they’re back! The Chick-fil-A Cows, beloved bovines at Chick-fil-A, are back and this time they’re issuing a Code Moo. What’s Code Moo? It’s an amoosing, original Chick-fil-A game and the Cows want fans to play it. Here’s the major incentive to playing: participants have the chance to be entered to win a year’s…
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Design Evolution: Sunny, Raisin Bran’s Mascot
2023 marks the debut of a brand-new Sunny design featured on Raisin Bran. To celebrate, we thought we would take readers on a trip down memory lane of Sunny’s many iterations.
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Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!
By Heather Taylor, Editor-in-Chief, PopIcon If you follow Carvel on social media platforms like their Facebook and Instagram accounts, you might have noticed the beloved ice cream brand’s mascots Fudgie the Whale and Cookie Puss are seeking a third brand mascot bestie. How can fans help Carvel induct a new mascot into their roster? It’s easy as can be! Meet…
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Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot
And then there were six monsters! The Monsters Cereals are getting their first new mascot in 35 years with the introduction of Carmella Creeper.
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Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!
By Heather Taylor, Editor-in-Chief, PopIcon If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you heard this commercial jingle playing upstairs in your head: Ronald McDonald’s your magical friend! It’s Grimace’s birthday! And Ronald’s the one! To make it magic! To make it fun! These lyrics,…
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Why Frosted Flakes’ Tony the Tiger Is the Greatest Cereal Mascot Of All Time
By Heather Taylor, Editor-in-Chief, PopIcon Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we spoke to agreed it’s a universally GR-R-REAT character: Frosted Flakes’ Tony the Tiger. In 1952, Tony the Tiger was created by Don Tennant at ad agency Leo Burnett. Tony, along with…
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Dramamine Debuts Its First Spokescharacter, The Drama Llama
By Heather Taylor, Editor-in-Chief, PopIcon As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you’re hitting the road or flying to your destination, the last thing anyone wants is to think about having motion sickness or feeling nauseous at the worst possible moment. Enter the Drama Llama: Dramamine’s first spokescharacter. You…



















