Tag: PopIcon

“We see all the comfort you give, and we would like to give some back to you”

By Heather Taylor, Editor-in-Chief, PopIcon As we approach the cooler weather months, boxes of Puffs tissues will be available virtually everywhere you go to protect noses from cold and flu season (and from ordinary tissues). Longtime Puffs enthusiasts may recall the P&G tissue brand has always had several loveable characters representing it. These are the Puffs Pals! Let’s look back…

Let’s go back in time to the year 1963. This is when the ZIP code first made its introduction.

Do you remember Mr. Yuk?

By Heather Taylor, Editor-in-Chief, PopIcon In early 2024, McDonald’s will be debuting a new restaurant spinoff chain called CosMc’s. Longtime McDonald’s fans likely recognize the name since CosMc is a former McDonaldland brand mascot. Join us for a journey back to the 1980s when the first CosMc sighting was made in McDonaldland! The Story of CosMc CosMc was created by…

By Heather Taylor, Editor-in-Chief, PopIcon Longtime fans of Kellogg’s Pop-Tarts might remember “Crazy Good” was once the tagline for the beloved breakfast pastries. After debuting in 2004, the Crazy Good ads ran throughout the 2000s starring various flavors of Pop-Tarts all running away from those who craved them. Now, a new campaign is tapping into the Crazy Good nostalgia. Pop-Tarts…

Keebler’s new “Magic Is Here” campaign gives Ernie and the Keebler Elves the chance to hit the road. This summer, they’re bringing magic to family bonding moments in several new commercials.

The Laughing Cow is the friend who brings the party to life and fills lives with laughter.

By Heather Taylor, Editor-in-Chief, PopIcon Breaking moos: they’re back! The Chick-fil-A Cows, beloved bovines at Chick-fil-A, are back and this time they’re issuing a Code Moo. What’s Code Moo? It’s an amoosing, original Chick-fil-A game and the Cows want fans to play it. Here’s the major incentive to playing: participants have the chance to be entered to win a year’s…

2023 marks the debut of a brand-new Sunny design featured on Raisin Bran. To celebrate, we thought we would take readers on a trip down memory lane of Sunny’s many iterations.

By Heather Taylor, Editor-in-Chief, PopIcon If you follow Carvel on social media platforms like their Facebook and Instagram accounts, you might have noticed the beloved ice cream brand’s mascots Fudgie the Whale and Cookie Puss are seeking a third brand mascot bestie. How can fans help Carvel induct a new mascot into their roster? It’s easy as can be! Meet…

And then there were six monsters! The Monsters Cereals are getting their first new mascot in 35 years with the introduction of Carmella Creeper.

By Heather Taylor, Editor-in-Chief, PopIcon If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you heard this commercial jingle playing upstairs in your head: Ronald McDonald’s your magical friend! It’s Grimace’s birthday! And Ronald’s the one! To make it magic! To make it fun! These lyrics,…

By Heather Taylor, Editor-in-Chief, PopIcon Who is considered the greatest cereal brand mascot of all time? When PopIcon headed to the advertising community for their take, almost everyone we spoke to agreed it’s a universally GR-R-REAT character: Frosted Flakes’ Tony the Tiger. In 1952, Tony the Tiger was created by Don Tennant at ad agency Leo Burnett. Tony, along with…

By Heather Taylor, Editor-in-Chief, PopIcon As we head into the summer months, Americans everywhere are putting together their vacation and travel plans. Whether you’re hitting the road or flying to your destination, the last thing anyone wants is to think about having motion sickness or feeling nauseous at the worst possible moment. Enter the Drama Llama: Dramamine’s first spokescharacter.  You…

By Heather Taylor, Editor-in-Chief, PopIcon Do you know the Frankmobile? It’s the hot dog formerly known as the Oscar Mayer Wienermobile, of course! For the first time in nearly 100 years, the Oscar Mayer Wienermobile is changing its name and now goes by Frankmobile. A Beefy New Name Ever since the Wienermobile hit the road in 1936, the vehicle has…

By Heather Taylor, Editor-in-Chief, PopIcon The iconic namesake, and CEO of Jack in the Box, Jack Box is officially celebrating his birthday today May 16! The celebrations aren’t limited to one day only. Starting May 15 through May 21, Jack in the Box fans and Jack Pack members can celebrate Jack’s Birthday Week with plenty of fun offers. What Are…

By Heather Taylor, Editor-in-Chief, PopIcon The GEICO Gecko has a reputation for being one of the most articulate and well-mannered characters in the insurance industry. What happens when this calm and collected gecko reconnects with an old frenemy? A series of four new commercial spots from The Martin Agency pits the GEICO Gecko against actor Will Arnett. These frenemies are…

By Heather Taylor, Editor-in-Chief, PopIcon It’s not uncommon in the advertising landscape to see brand mascots receive a few design refreshes over the decades to better establish relevance with consumers. Changes to a mascot’s age, while few and far in between, do happen on rare occasions. Rice Krispies’ Snap, Crackle, and Pop were given youthful appearances after their initial introduction…

By Heather Taylor, Editor-in-Chief, PopIcon Delicious changes are coming to the McDonald’s classic Cheeseburger, Double Cheeseburger, and Hamburger. These changes are so tasty they can only mean one thing: the return of the Hamburglar! The Most Delicious Burgers Yet In an April 17 press release, McDonald’s revealed small but tasty improvements are coming to the classic Big Mac, McDouble burger,…