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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign
“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.
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Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”
You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch?
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The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
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Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
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Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
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Countdown to the 2022 Macy’s Thanksgiving Day Parade!
We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!
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Meet Ruby the Roo, Australia’s New Tourism Ambassador!
Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.
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Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!
Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!
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Design Evolution: La Bussi, the Sadabell Transit Brand Mascot
Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.
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They’re ALIVE! McDonald’s Brings Back Its Iconic Halloween Pails
Yes, these legendary pails will be back until October 31, 2022. After this, will the Halloween pails return for 2023? Maybe.
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M&M’S Debuts First New Character — Purple — In a Decade
She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.
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Meet Gatsby and Blocky, Gate.io’s New Mascots!
Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!
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What If The GEICO Gecko Was a Geckosaurus?
The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.
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Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better
Take a gander at the new global ad campaign for Emirates starring its latest brand ambassador. Choose to “Fly Better.”
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Hinge’s Mascot Begs Gen Z: Fall in Love and Delete This Dating App
Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers.
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Duke’s Mayo Debuts First-Ever Mascot, Tubby
Duke’s Mayo, for the first time in its 105-year history, is personifying its brand with a mascot.
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What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?
Bringing Poppin’ Fresh back to his primitive roots might be the nostalgia the world needs right now.
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The Rice Krispies’ Brand Mascots Are Ready for Halloween!
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.
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Which Brand Mascot is Officially a Twitch Star?
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
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PopIcon Design Evolution: Hootsuite’s Owly
If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.



















