Tag: PopIcon

By Heather Taylor, Editor-in-Chief, PopIcon For six decades, Horatio Magellan Crunch — AKA Cap’n Crunch — has been bringing adventure to the breakfast table as the face of Cap’n Crunch cereal. The legendary brand mascot is turning 60 years old in 2023 and is on deck to check some items off his bucket list. That’s right: the Cap’n is setting…

By Heather Taylor, Editor-in-Chief, PopIcon If you’re not already familiar with the seaweed puff brand Sea Monsters, this kid-friendly snack will be on your radar soon enough. The world’s first puffed seaweed snack, created by co-founders John Lee and Jiae Kim (and inspired by their two sons), received a great deal of interest at Natural Products Expo West 2023. It…

16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product. 

By Heather Taylor, Editor-in-Chief, PopIcon After two decades, Catalina, the iconic mermaid mascot for Chicken of the Sea International (COSI), received a makeover in January 2023. How does one refresh a legendary mascot like Catalina? We spoke with Andy Mecs, EVP, Commercial, at Chicken of the Sea International, on why it was time for Catalina to evolve, redesigning the Chicken…

By Heather Taylor, Editor-in-Chief, PopIcon Who is the Pillsbury Doughboy? As one of the brand mascot’s biggest fans, I used to feel confident about answering this question. The Pillsbury Doughboy was a sweet, friendly character born out of Leo Burnett’s critter agency. In 1965, Leo Burnett copywriter Rudy Perz imagined a tiny boy made out of dough popping out of…

By Heather Taylor, Editor-in-Chief, PopIcon On February 20, 2023, HungryPanda, the world’s leading overseas Asian food delivery platform, announced a new campaign including a new brand identity. HungryPanda’s new face is HAPII: a brand mascot who may be seen on HungryPanda packaging, marketing assets, and the HungryPanda website and mobile app. Who is HAPII? Let’s find out more about the…

By Heather Taylor, Editor-in-Chief, PopIcon Plenty of familiar brand mascots were spotted in commercials airing during Super Bowl LVII. As always, PopIcon is here to watch every Super Bowl LVII commercial and see which characters made a splash on game day. From weddings to roasts, here’s every icon we saw during football’s biggest night — along with some critiques on…

By Heather Taylor, Editor-in-Chief, PopIcon “Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a legendary quarterback, reciting the longtime slogan famously associated with Bush’s Beans? As it turns out, Manning is just warming up for his new gig. We’re watching the teaser commercial, “Beautiful Bean…

The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox

The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.

Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.

PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.

Would you start to love vegetables if Veggieman asked you to?

It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.

Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.

“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.

You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch? 

We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.

The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!

We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.