Tag: PopIcon

By Heather Taylor The poll results are in from Monster’s New Year, New Career survey and 96% of surveyed workers are looking for a new job in 2023. For recent college graduates, there are not one but two brand mascot adjacent opportunities available to add to your resume. PLANTERS is on the hunt for three Peanutters to chauffeur the iconic…

PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.

By Heather Taylor Would you start to love vegetables if Veggieman asked you to? This is the question on the mind of TERRA Chips. Their latest campaign “Crazy Delicious Vegetables” features the veggie chip company partnering with ad agency Humanaut. Together, they’re ready to find out if traditional advertising’s mainstay, the brand mascot, will encourage you to eat more vegetables.…

Would you start to love vegetables if Veggieman asked you to?

It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.

By Heather Taylor It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies. Mars announced on December 22, 2022, the M&M’S brand, and its mascots, are returning for the Super Bowl. What Will Happen In The Game Day Spot? Over the years, the M&M’S have enjoyed some…

Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.

By Heather Taylor Earlier this year, I wrote about the brand mascot as the secret weapon in advertising. Many mascots break through the cultural zeitgeist and become household names. But what about the characters who don’t? Today, we know Tony the Tiger as the iconic face of Kellogg’s Frosted Flakes. Only a handful of cereal enthusiasts can recall the tiger…

By Heather Taylor It all started with a shrunken jumper. In the new Lidl GB holiday ad campaign, a dad’s once human-sized jumper is accidentally shrunk in the wash. The daughter quickly put it on her stuffed teddy bear. The moment the jumper fitted the teddy bear, a star was born. A stuffed star known as the Lidl Bear. As…

“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.

By Heather Taylor You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch? Hidden Valley Ranch is welcoming the holiday season with the launch of “Ranch On a Branch” — a limited-edition collectible boxed set featuring a plushie named Ranchie and a storybook companion sharing his big dream. What Is a Ranch…

You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch? 

By Heather Taylor The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022! Meet La’eeb! In Arabic, La’eeb means super-skilled player. La’eeb is highly adventurous, curious, and fun. He brings the joy of football to everyone and encourages…

By Heather Taylor We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public. They are the Olympic Phryge and Paralympic Phryge, two characters based on the Phrygian cap! What’s The Phrygian Cap? Here’s what you’ll know about the Phryges upon first glance. They are…

We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.

The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!

By Heather Taylor We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon. In 2021, the chipper carrot visited Ebanana Scrooge in a spoof of “A Christmas Carol” to help Ebanana discover the holiday spirit. Kevin…

We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.

By Heather Taylor We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters! From beloved brand mascots to brand-new balloons and floats, here are the icons you can expect to see in the holiday parade lineup. Balloons Sinclair DINO & Baby DINO (Sinclair Oil) The Sinclair DINO (pronounced DYE-NO) balloon…

We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!