Tag: PopIcon

It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.

By Heather Taylor It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies. Mars announced on December 22, 2022, the M&M’S brand, and its mascots, are returning for the Super Bowl. What Will Happen In The Game Day Spot? Over the years, the M&M’S have enjoyed some…

Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.

By Heather Taylor Earlier this year, I wrote about the brand mascot as the secret weapon in advertising. Many mascots break through the cultural zeitgeist and become household names. But what about the characters who don’t? Today, we know Tony the Tiger as the iconic face of Kellogg’s Frosted Flakes. Only a handful of cereal enthusiasts can recall the tiger…

By Heather Taylor It all started with a shrunken jumper. In the new Lidl GB holiday ad campaign, a dad’s once human-sized jumper is accidentally shrunk in the wash. The daughter quickly put it on her stuffed teddy bear. The moment the jumper fitted the teddy bear, a star was born. A stuffed star known as the Lidl Bear. As…

“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.

By Heather Taylor You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch? Hidden Valley Ranch is welcoming the holiday season with the launch of “Ranch On a Branch” — a limited-edition collectible boxed set featuring a plushie named Ranchie and a storybook companion sharing his big dream. What Is a Ranch…

You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch? 

By Heather Taylor The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022! Meet La’eeb! In Arabic, La’eeb means super-skilled player. La’eeb is highly adventurous, curious, and fun. He brings the joy of football to everyone and encourages…

By Heather Taylor We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public. They are the Olympic Phryge and Paralympic Phryge, two characters based on the Phrygian cap! What’s The Phrygian Cap? Here’s what you’ll know about the Phryges upon first glance. They are…

We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.

The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!

By Heather Taylor We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon. In 2021, the chipper carrot visited Ebanana Scrooge in a spoof of “A Christmas Carol” to help Ebanana discover the holiday spirit. Kevin…

We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.

By Heather Taylor We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters! From beloved brand mascots to brand-new balloons and floats, here are the icons you can expect to see in the holiday parade lineup. Balloons Sinclair DINO & Baby DINO (Sinclair Oil) The Sinclair DINO (pronounced DYE-NO) balloon…

We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!

By Heather Taylor Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia. “G’day” Ruby the Roo is first introduced in the short film “G’day” directed by Michael Gracey. Voiced by…

Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.

By Heather Taylor Every year, two brand mascots are inducted into Advertising Week’s Madison Avenue Walk of Fame. Since 2004, our winners have reflected familiar faces and newcomers alike in the advertising industry. We’ve seen some of the world’s most iconic characters land major wins as well as new mascots who are making a splash in the cultural zeitgeist. This…

Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!