Tag: PopIcon

By Heather Taylor It’s not often we have a design evolution feature for a brand mascot who is barely a month old. But then again, we’ve never seen anything quite like La Bussi, the new brand mascot for Spain’s transit system Sabadell. Upon first glance, I was under the impression La Bussi was essentially a walking bus route. The character…

Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.

By Heather Taylor Something wicked this way comes back to McDonald’s! The beloved Halloween pail trio — McBoo, McPunk’n, and McGoblin — are returning to participating McDonald’s restaurants nationwide starting October 18. Where Have These Halloween Legends Been?! It’s the question on the minds of every elder millennial who grew up loving these pails — and maybe had a few…

Yes, these legendary pails will be back until October 31, 2022. After this, will the Halloween pails return for 2023? Maybe.

By Heather Taylor She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade. Purple is designed to represent acceptance and inclusivity. She has a quirky nature, is keenly self-aware, and is full of confidence. “Mars is thrilled to debut the newest member of…

She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.

Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!

By Heather Taylor It’s not often we get to report on the debut of brand mascots in the cryptocurrency space! As part of the 9th anniversary re-branding celebration, cryptocurrency exchange platform Gate.io has launched two brand mascots: Gatsby and Blocky. The duo is committed to providing safe, stable, innovative and reliable blockchain services for people who love digital assets. Gatsby…

By Heather Taylor What would happen if the GEICO Gecko physically became larger than life? The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way. “Geckosaurus” A voiceover starts the GEICO commercial about an ordinary…

The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.

By Heather Taylor Remember Hingie? The brand mascot for the dating app Hinge? Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers. Like the millennials before them, Gen Zers are encouraged to find love. Once they find…

By Heather Taylor Most geese have a monumental journey ahead of them. They must fly through wind and rain and from one continent to the next. Gerry the Goose is not one of them. When it comes to flying, this goose has better ideas. Take a gander at the new global ad campaign for Emirates starring its latest brand ambassador.…

Take a gander at the new global ad campaign for Emirates starring its latest brand ambassador. Choose to “Fly Better.”

Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers.

Duke’s Mayo, for the first time in its 105-year history, is personifying its brand with a mascot.

By Heather Taylor It’s not often we hear about condiments receiving their own brand mascots, but Tubby is no ordinary character. Duke’s Mayo, for the first time in its 105-year history, is personifying its brand with a mascot. Meet Tubby! On August 25, 2022, the Duke’s Mayo Twitter account took an unusual turn. A massive mayo jar with thick eyebrows…

Bringing Poppin’ Fresh back to his primitive roots might be the nostalgia the world needs right now.

Technically, Fruit Brute first howled into grocery store aisles in 1974. And no, that’s not a typo.

By Heather Taylor In 1990, the Pillsbury Doughboy, Pillsbury’s beloved brand mascot, was transitioning away from stop-motion animation to CGI animation. But animator Tom Rubalcava, who was hired at Colossal Pictures the same year to work in their animation department, had no way of knowing he would work on some of the Doughboy’s final stop-motion commercials. It seemed particularly strange…

It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season.