Tag: PopIcon

It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.

By Heather Taylor It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch. How Tony Leveled Up With Twitch! This is the first-of-its-kind collaboration with Frosted Flakes and Twitch’s Brand Partnership Studio. Tony made his streaming debut in…

By Heather Taylor It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season. (We love to see characters get into the Halloween spirit early!) Check It Out: Kellogg’s Rice Krispies Shocking Orange Colored Cereal Kellogg’s Rice Krispies Shocking Orange Colored Cereal is a new seasonal cereal with a spooktacular…

By Heather Taylor If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot. Which came first: Owly or Hootsuite? In the case of Hootsuite, the brand mascot and logo came before the company’s name. In this edition of our…

If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.

Halloween cereal enthusiasts, get ready to scream your spooktacular hearts out! It is the start of August 2022 and General Mills’ Monster Cereals are back earlier than ever.

This holiday season, everyone’s favorite giraffe — and toy store — arrives at Macy’s.

What happens when there’s a Toys”R”Us inside every Macy’s?

Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.

The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her.

The one way guaranteed to make Flo swoon for you? Endlessly repeat “bundle and save” to her. Or sing the bundle song that she’s thinking about. You know the one!

It’s Nerf or nothin’! Nerf, the beloved Hasbro toy company, recently debuted its first-ever brand mascot. The character is named Murph and will be a key character in Nerf’s “Unleash the Play in You” summer 2022 campaign.

Murph is a mascot designed to represent the playful spirit that lives inside us all and is unleashed through Nerf toys.

Chicago’s advertising wizards gave us some of the biggest icons in ad history including Tony the Tiger, Charlie the Tuna, and the Pillsbury Doughboy.

In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.

National Donut Day is on Friday June 3, but for Ollie, the duckbassador in the logo of Duck Donuts, every day is a great day to celebrate donuts. How did Ollie become the mascot for a donut company?

How did Ollie become the mascot for a donut company? Read on to meet Ollie, learn about his origin story, and find out what it means to be part of “Quack Gives Back.”

We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022.

Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging — and even older fans might remember when they were known as “Mars Men.”

Then and now, follow along our timeline for a look back at the Sour Patch Kids and their evolution over the decades.