Which Brand Mascot is Officially a Twitch Star?
By Heather Taylor
It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.
How Tony Leveled Up With Twitch!
This is the first-of-its-kind collaboration with Frosted Flakes and Twitch’s Brand Partnership Studio. Tony made his streaming debut in “Tony the Tiger’s GR-R-REAT BOWL OF GR-R-REATNESS” livestreamed event on August 19.
What happened during the event? Tony went head-to-head playing a popular battle royale game live. Tony played with Twitch streamers Brennon “GoldGlove” O’Neill, Chrissy Costanza and Jakeem “BigCheese” Johnson on Tony’s Twitch channel: twitch.tv/TonyTheTiger.
Check out Tony’s profile! While the mascot is currently offline, Tony’s bio says is all about being a cereal enthusiast.
Will Tony the Tiger Be Back on Twitch?
Our guess is yes! Kellogg’s Frosted Flakes is the first brand to globally work with Twitch and transform its brand mascot into an interactive VTuber.
“Bringing an iconic mascot like Tony the Tiger to our service is an exciting first for our Brand Partnership Studio,” said Adam Harris, Global Head of Twitch’s Brand Partnership Studio.
“Together with Kellogg’s Frosted Flakes, we’re producing a made-for-the-Twitch community live experience that introduces a beloved character to well-known Twitch streamers, fosters a healthy dose of competition, and encourages viewers to interact with Tony the Tiger in real-time in Chat.”
In the Year of the Tiger, Tony is officially making it his year! Keep up with Tony as he continues to keep making waves on the Kellogg’s Frosted Flakes Instagram, TikTok, and Twitch.
You May Also Like
What the Dashboard Can’t Tell You About People Featuring Kerel Cooper of MarketCast
Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work.
Would You Share It If You Didn’t Work Here? Featuring Ty Stafford of Hello Party
Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House.
From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
