Upgrading Non-Alcoholic Drinks to First Class
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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022. Geoffrey’s World Tour, which launches June 3, will follow the beloved icon as he globetrots around the world.
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Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”
The Energizer Bunny loves a good spoof.
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Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”
The Energizer Bunny is back — only this time he’s hopping to a true crime case. Get your magnifying glass and looking eyes emoji ready for this one.
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No Time To Die – A Case Study in Rental vs. Cinema Viewing
Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.
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Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
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Advertising’s Secret Weapon? It’s the Brand Mascot
If a brand must question whether they should have a mascot, they may already know the answer.
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Cracker Jack Adds a New Face to Its Roster With Cracker Jill
For more than 125 years, Cracker Jack has been one of sport’s most iconic snacks.
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Cracker Jack Adds a New Face to Its Roster With Cracker Jill
Cracker Jack is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.
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ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
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ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
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Can Zooey Deschanel Pass as the Real AT&T Lily?
Before March, and March Madness, wraps up let’s review one of our favorite spokesperson switcheroos of the month. How did actress Zooey Deschanel fare filling the shoes of AT&T’s Lily as the iconic saleswoman’s replacement?
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Can Zooey Deschanel Pass as the Real AT&T Lily?
Making an IRL Lily swap, as it turns out, isn’t as easy as AT&T makes it to swap out smartphones.
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A Cinderella Story, As Told by the GEICO Gecko
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
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A Cinderella Story, As Told by the GEICO Gecko
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
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Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup
The FIFA World Cup Qatar 2022 doesn’t officially kick off until November 21, 2022 but the official mascot for the FIFA U-17 Women’s World Cup is ready for the tournament.
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Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup
The official mascot for the FIFA Under-17 Women’s World Cup 2022 is named Ibha. Ibha is a lioness. Her name translates to “one with good vision or judgment” in the Khasi language typically spoken in northeast India.
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The Surprising Reason Why the Duolingo Owl is Green
Duo, the cheerful owl mascot for the language-learning website and app Duolingo, has an unusual origin story than most brand mascots.
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The Surprising Reason Why the Duolingo Owl is Green
Originally, Duo started off as a logo. He didn’t have an expression on his face. When he finally did receive an expression, it wasn’t cute. It was described as… creepy.
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Lucky the Leprechaun Shares His Magical Origin Story in “The Magic Inside”
Have you ever wondered how Lucky the Leprechaun discovered his magic? For the first time, the beloved Lucky Charms mascot is bringing breakfast lovers, and readers, into his magical world in a new book called “The Magic Inside.”
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Lucky the Leprechaun Shares His Magical Origin Story in “The Magic Inside”
For the first time, the beloved Lucky Charms mascot is bringing breakfast lovers, and readers, into his magical world in a new book called “The Magic Inside.”
