Upgrading Non-Alcoholic Drinks to First Class
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Design Evolution: Sour Patch Kids
Longtime fans of the famously sour then sweet candy may recall there used to be kids’ faces on packaging — and even older fans might remember when they were known as “Mars Men.”
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Design Evolution: Sour Patch Kids
Then and now, follow along our timeline for a look back at the Sour Patch Kids and their evolution over the decades.
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Geoffrey the Giraffe, the Toys”R”Us Icon, is Heading on a World Tour!
We did not have this delightful news on our 2022 brand mascot bingo card. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022. Geoffrey’s World Tour, which launches June 3, will follow the beloved icon as he globetrots around the world.
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Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”
The Energizer Bunny loves a good spoof.
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Watch The Energizer Bunny Spoof True Crime in “Crime Investigators”
The Energizer Bunny is back — only this time he’s hopping to a true crime case. Get your magnifying glass and looking eyes emoji ready for this one.
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No Time To Die – A Case Study in Rental vs. Cinema Viewing
Wilderness, the global social agency, was tasked with helping Metro Goldwyn Mayer (MGM) attract a European wide audience to rent the new Bond movie to watch at home, rather than going to the cinema.
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Advertising’s Secret Weapon? It’s The Brand Mascot
Jim “Rocki” Nawrocki has always been amazed at how many people love the Pillsbury Doughboy.
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Advertising’s Secret Weapon? It’s the Brand Mascot
If a brand must question whether they should have a mascot, they may already know the answer.
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Cracker Jack Adds a New Face to Its Roster With Cracker Jill
For more than 125 years, Cracker Jack has been one of sport’s most iconic snacks.
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Cracker Jack Adds a New Face to Its Roster With Cracker Jill
Cracker Jack is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.
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ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
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ChapStick Debuts New Flavor: Broccoli ChapStick!
Broccoli lovers, rejoice! ChapStick, America’s favorite lip balm, has just released a new broccoli flavor.
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Can Zooey Deschanel Pass as the Real AT&T Lily?
Before March, and March Madness, wraps up let’s review one of our favorite spokesperson switcheroos of the month. How did actress Zooey Deschanel fare filling the shoes of AT&T’s Lily as the iconic saleswoman’s replacement?
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Can Zooey Deschanel Pass as the Real AT&T Lily?
Making an IRL Lily swap, as it turns out, isn’t as easy as AT&T makes it to swap out smartphones.
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A Cinderella Story, As Told by the GEICO Gecko
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
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A Cinderella Story, As Told by the GEICO Gecko
GEICO is having a ball in its latest commercial starring the iconic Gecko mascot.
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Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup
The FIFA World Cup Qatar 2022 doesn’t officially kick off until November 21, 2022 but the official mascot for the FIFA U-17 Women’s World Cup is ready for the tournament.
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Meet Ibha, Official Mascot for the FIFA U-17 Women’s World Cup
The official mascot for the FIFA Under-17 Women’s World Cup 2022 is named Ibha. Ibha is a lioness. Her name translates to “one with good vision or judgment” in the Khasi language typically spoken in northeast India.
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The Surprising Reason Why the Duolingo Owl is Green
Duo, the cheerful owl mascot for the language-learning website and app Duolingo, has an unusual origin story than most brand mascots.
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The Surprising Reason Why the Duolingo Owl is Green
Originally, Duo started off as a logo. He didn’t have an expression on his face. When he finally did receive an expression, it wasn’t cute. It was described as… creepy.
