Cracker Jack Adds a New Face to Its Roster With Cracker Jill
By Heather Taylor, Contributor
For more than 125 years, Cracker Jack has been one of sport’s most iconic snacks. Now, the brand is adding a new face to its roster — Cracker Jill — to celebrate women athletes that break barriers across sports.
Meet Cracker Jill!
Cracker Jill celebrates and supports women athletes who inspire us all. This special-edition bag packaging features five different representations of Cracker Jill brought to life. Sailor Jack, the beloved pup from the original Cracker Jack logo, returns to share the spotlight with Cracker Jill. The Cracker Jill website highlights that the team of new faces show girls that they are represented, even in our most iconic snacks.
In addition to a snack bag packaging refresh, Frito-Lay has also teamed up with pop star Normani to reimagine the classic baseball anthem “Take Me Out to the Ball Game.” Listen here to Cracker Jill x Normani’s reimaging.
Donate to Receive a Cracker Jill Bag
How do I get a Cracker Jill bag? The Cracker Jack team is committing $200,000 to the Women’s Sports Foundation and encouraging fans to donate to the cause. Fans that donate $5 or more to the WSF will receive a randomly selected Cracker Jill bag while supplies last.
Cracker Jill bags are also available in professional ballparks. Learn more by visiting CrackerJill.com — and play ball!
You May Also Like
What the Dashboard Can’t Tell You About People Featuring Kerel Cooper of MarketCast
Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work.
Would You Share It If You Didn’t Work Here? Featuring Ty Stafford of Hello Party
Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House.
From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
