The Rice Krispies’ Brand Mascots Are Ready for Halloween!
By Heather Taylor, Icon Editor, Advertising Week
It’s August and Snap, Crackle and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season. (We love to see characters get into the Halloween spirit early!)
Check It Out: Kellogg’s Rice Krispies Shocking Orange Colored Cereal
Kellogg’s Rice Krispies Shocking Orange Colored Cereal is a new seasonal cereal with a spooktacular twist on classic Rice Krispies. Since so many delicious treats are made during the Halloween season, Snap, Crackle and Pop want to make it easy for fans to get in the spirit of making plenty of fall-themed treats. Pour a bowl of the shocking orange cereal to enjoy for breakfast or use it as your new favorite ingredient for Halloween-themed homemade Rice Krispies treats.
“We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, Director of Brand Marketing at Kellogg Company.
“Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”
Where Can I Find This Cereal?!
Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies Shocking Orange Colored Cereal at retailers nationwide starting in August. The suggested retail price is $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.
For more treat-making inspiration and to keep up with all things Rice Krispies, visit the Rice Krispies website and follow along on Instagram, Twitter and Facebook.
PS: How much do you love Snap, Crackle and Pop’s Halloween costumes on the box? They’re ready for tricks and treats!
You May Also Like
Rose Baki, Senior Partner and Head of Strategy at Lippincott
Rose Baki of Lippincott, joins us ahead of AWNY to talk about the organizational barriers slowing marketing down and why creativity should be treated as a business advantage.
The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of
CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.
Predictions and Expectations for Advertising Week New York 2026
Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.
