The Rice Krispies’ Brand Mascots Are Ready for Halloween!

By Heather Taylor
It’s August and Snap, Crackle, and Pop — and Kellogg’s Rice Krispies — are all officially ready for the Halloween season. (We love to see characters get into the Halloween spirit early!)

Check It Out: Kellogg’s Rice Krispies Shocking Orange Colored Cereal
Kellogg’s Rice Krispies Shocking Orange Colored Cereal is a new seasonal cereal with a spooktacular twist on classic Rice Krispies. Since so many delicious treats are made during the Halloween season, Snap, Crackle, and Pop want to make it easy for fans to get in the spirit of making plenty of fall-themed treats. Pour a bowl of the shocking orange cereal to enjoy for breakfast or use it as your new favorite ingredient for Halloween-themed homemade Rice Krispies treats.
“We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, Director of Brand Marketing at Kellogg Company.
“Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”
Where Can I Find This Cereal?!

Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies Shocking Orange Colored Cereal at retailers nationwide starting in August. The suggested retail price is $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.
For more treat-making inspiration and to keep up with all things Rice Krispies, visit the Rice Krispies website and follow along on Instagram, Twitter, and Facebook.
PS: How much do you love Snap, Crackle, and Pop’s Halloween costumes on the box? They’re ready for tricks and treats!
You May Also Like
What the Dashboard Can’t Tell You About People Featuring Kerel Cooper of MarketCast
Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work.
Would You Share It If You Didn’t Work Here? Featuring Ty Stafford of Hello Party
Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House.
From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas
At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.