Who’s Afraid of Frankenstein’s Monster in GEICO’s New Commercial?
By Heather Taylor, Editor-in-Chief, PopIcon
If there’s one thing a kooky character like Frankenstein’s Monster is going to do, it’s land a starring role in a new GEICO advertising campaign.
Did Frankenstein’s Monster really reach a dead end in the new “Monster” spot from The Martin Agency? And is he even a monster? Let’s watch and learn.
“Monster”
The commercial kicks off with Frankenstein’s Monster and a passenger trapped in a dead end. In theory, they’re stuck there because they’re surrounded by angry locals brandishing torches. The reality? The batteries in their car died. (If we had to choose between being stuck at a dead end or dead car batteries, we’d pick the dead end.)
Luckily, coverage and 24/7 help is on its way from the GEICO app. They know a thing or two about covering dead batteries.
The locals realize the person they’re talking to isn’t Frankenstein’s Monster at all. It’s his cousin Trevor. Frankenstein’s Monster, Trevor explains, lives in the spooky castle up the road in the opposite direction the raging mob came from.
As the mob turns back around, a tow truck heads towards Trevor and the passenger. Thanks to GEICO their mishaps were, frankly, short-lived… for now. We’d like to see Trevor make a recurring appearance in another GEICO campaign.
Anyone at GEICO game for a life insurance spot with way too many “it’s alive!” references? Or a crossover event with a cameo from Monster Cereals Franken Berry? We’ll keep our fingers crossed for the latter!
About the Author
Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week’s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at howveryheather@gmail.com.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
