Tech Archives

Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want

Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy.

Why Publishers Should Pull More Weight in the Rush for Video Ad Spend

With sharp editorial minds and a library of original content on their side – along with tech to ensure a brand-safe and scalable targeting environment – traditional players still have the opportunity to break ahead in the race for video ad dollars.

We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse

So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands?

Starting in CTV? Don’t Make This Common Mistake

Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly.

What Sport Sponsorship Needs to Learn From Adtech

One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics.

What NFTs Mean For the Global Ad Industry

Across the metaverse, spaces and communities are often fiercely sceptical of advertisers. Brands need to adapt to their advertising and communications strategies to operate in meaningful ways in virtual worlds.

Are You Laser-Focused on the Experience Economy? You Should Be

How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond.

The Digital Transformation in Local-Market Advertising

While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.

How Programmatic Digital Out of Home is Supporting the Growth of Smart Cities Worldwide

Programmatic DOOH is designed to communicate messages at scale – whether advertising public health messaging, popular products to suit weather conditions or traffic updates.

M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry

Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year.

BIMI is All Set to Become a New Industry Standard for Brands that Rely on Email

BIMI aims to increase recipients’ confidence in the source of emails while enabling senders to reinforce visual branding in communication.

Forget CTV’s Walled Gardens, 5G Mobile Phones are the Key for Addressability

The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.

Inside Google’s Core Web Vitals

How usable is your website? That’s a question everyone should be asking of themselves and their web presence on a regular basis. Fortunately, the answer is easier to obtain than ever before, thanks to Google’s Core Web Vitals. Clickio’s CEO, Alexander Azarov explains.

WTF Happened to Mobile Advertising in 2021?

With mobile advertisers still grappling with the post-IDFA world, more iOS developments expected and Android changes on the (near) horizon, 2022 will be turbulent too.

The Year of the E-commerce Accelerator

Brand aggregators and accelerators are not really competitors but different approaches to the same goal: sustained growth for brands. And with all the aggregation that has already occurred in the past few years, perhaps acceleration will be the mandate for 2022 and beyond.

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