aw-wizard-logo
-
Are You Laser-Focused on the Experience Economy? You Should Be
How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond.
-
The Digital Transformation in Local-Market Advertising
While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.
-
How Programmatic Digital Out of Home is Supporting the Growth of Smart Cities Worldwide
Programmatic DOOH is designed to communicate messages at scale – whether advertising public health messaging, popular products to suit weather conditions or traffic updates.
-
M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry
Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year.
-
BIMI is All Set to Become a New Industry Standard for Brands that Rely on Email
BIMI aims to increase recipients’ confidence in the source of emails while enabling senders to reinforce visual branding in communication.
-
Forget CTV’s Walled Gardens, 5G Mobile Phones are the Key for Addressability
The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.
-
Inside Google’s Core Web Vitals
How usable is your website? That’s a question everyone should be asking of themselves and their web presence on a regular basis. Fortunately, the answer is easier to obtain than ever before, thanks to Google’s Core Web Vitals. Clickio’s CEO, Alexander Azarov explains.
-
WTF Happened to Mobile Advertising in 2021?
With mobile advertisers still grappling with the post-IDFA world, more iOS developments expected and Android changes on the (near) horizon, 2022 will be turbulent too.
-
The Year of the E-commerce Accelerator
Brand aggregators and accelerators are not really competitors but different approaches to the same goal: sustained growth for brands. And with all the aggregation that has already occurred in the past few years, perhaps acceleration will be the mandate for 2022 and beyond.
-
How Accessible Art Readied Consumers for AI-Driven Brands
Tech-driven experiences provide a cool brand immersion and a low barrier to entry for the use of AI. Impactful, tangible instances of tech used for good, while brands getting involved capture greater share of attention.
-
What 2022 Has In Store for Programmatic
Will 2022 slow down and give everyone a chance to recalibrate? Most likely not. Here’s what we can expect.
-
A Sustainable Future: Designing Greener Experiences and Using Technology to Reduce Our Footprint
Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either.
-
CTV 2022: Attribution, Fragmentation, Clean Rooms and More
By getting in on the ground, advertisers can build strong relationships with publishers and other players while helping to build the foundation that many others will soon discover.
-
Climbing the Digital Experience Maturity Pyramid
Ultimately, consistency and authenticity are what will set brands apart. All experiences should reflect the brand’s values and aesthetics. And interactions should feel the same regardless of the device a customer is using.
-
Keys to Unlocking Better Customer Relationships: Connecting in a Privacy-First World
Today there is an increasing dependency on technology partners for you to understand and reach your own customers. Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs.
-
The Hidden Work Behind Great In-Store Tech
In this environment of high expectations, new technology trends are also changing the customer experience in stores. New hybrid sales fulfillment options like buy-online, pick-up-in-store (BOPIS) and curbside pickup are gaining popularity.
-
Consumer Behaviors and On-Demand Delivery: Technology in Overdrive
Once companies understand the new rules for digital deliveries, they’ll need to shift into higher gear with the tools and the technologies required to engage with more demanding customers.
-
The Value of a Regional Approach to Streaming TV Media Buys
Regional buys, targeting streamers specifically, are quickly becoming the next logical step in a comprehensive media campaign.
-
No, It’s Not Just You. Buying TV Ads Is Getting Harder. Here’s Why.
Let’s just say it: Buying TV ads is challenging. It’s way too hard.
-
6 Breakout Programmatic Strategies to Get Noticed Over the Holidays
2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now.
