Tag: Tech

How usable is your website? That’s a question everyone should be asking of themselves and their web presence on a regular basis. Fortunately, the answer is easier to obtain than ever before, thanks to Google’s Core Web Vitals. Clickio’s CEO, Alexander Azarov explains.

With mobile advertisers still grappling with the post-IDFA world, more iOS developments expected and Android changes on the (near) horizon, 2022 will be turbulent too.

Brand aggregators and accelerators are not really competitors but different approaches to the same goal: sustained growth for brands. And with all the aggregation that has already occurred in the past few years, perhaps acceleration will be the mandate for 2022 and beyond.

Tech-driven experiences provide a cool brand immersion and a low barrier to entry for the use of AI. Impactful, tangible instances of tech used for good, while brands getting involved capture greater share of attention.

Will 2022 slow down and give everyone a chance to recalibrate? Most likely not. Here’s what we can expect.

Just as the cause of climate change is multifaceted, the ways in which we can design greener digital products is not a singular silver bullet solution either. 

Today there is an increasing dependency on technology partners for you to understand and reach your own customers.  Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs.

In this environment of high expectations, new technology trends are also changing the customer experience in stores. New hybrid sales fulfillment options like buy-online, pick-up-in-store (BOPIS) and curbside pickup are gaining popularity.

Once companies understand the new rules for digital deliveries, they’ll need to shift into higher gear with the tools and the technologies required to engage with more demanding  customers.

Let’s just say it: Buying TV ads is challenging. It’s way too hard.

Let’s start with the good news: writers aren’t about to lose their jobs to robots. When The New York Times asked an AI system to generate a column on relationships, this was the result.

Let’s take a deeper look at FAST platforms, NextGen TV and their impacts on marketing and media industries.

If Covid signals a step-change in how we preview products, however, technology is a must in this marriage of new realities.

What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already.

As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically.