aw-wizard-logo
-
How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback.
-
From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race
While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush.
-
Why AI Helps Maximize Product Lifecycle Marketing
To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online.
-
3 Ways Subscriptions Will Help You Thrive in the Ecommerce Era, and How to Get Started
To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind.
-
QR Codes & TV Ads – What We Can Learn From The Super Bowl Frenzy
An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement.
-
NFTs & Grandma Pearl
I’d like to thank my Grandma Pearl for inspiring me to dig in and learn what I can about web3 from NFTs to crypto.
-
Synthetic Media in Video Production: From Red Herring to Mainstream
Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation.
-
How Brands Win With NFTs and Web3
NFTs are still in such an early phase that no one brand or marketing team is doing it perfectly just yet, but that’s not stopping the deluge of brands jumping in.
-
Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want
Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy.
-
Why Publishers Should Pull More Weight in the Rush for Video Ad Spend
With sharp editorial minds and a library of original content on their side – along with tech to ensure a brand-safe and scalable targeting environment – traditional players still have the opportunity to break ahead in the race for video ad dollars.
-
We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse
So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands?
-
Starting in CTV? Don’t Make This Common Mistake
Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly.
-
What Sport Sponsorship Needs to Learn From Adtech
One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics.
-
What NFTs Mean For the Global Ad Industry
Across the metaverse, spaces and communities are often fiercely sceptical of advertisers. Brands need to adapt to their advertising and communications strategies to operate in meaningful ways in virtual worlds.
-
Are You Laser-Focused on the Experience Economy? You Should Be
How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond.
-
The Digital Transformation in Local-Market Advertising
While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.
-
How Programmatic Digital Out of Home is Supporting the Growth of Smart Cities Worldwide
Programmatic DOOH is designed to communicate messages at scale – whether advertising public health messaging, popular products to suit weather conditions or traffic updates.
-
M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry
Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year.
-
BIMI is All Set to Become a New Industry Standard for Brands that Rely on Email
BIMI aims to increase recipients’ confidence in the source of emails while enabling senders to reinforce visual branding in communication.
-
Forget CTV’s Walled Gardens, 5G Mobile Phones are the Key for Addressability
The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.
