Tag: Tech

AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science.

Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist.

Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars.

If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike.

The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space.

The next generation of internet (3.0) will very likely be built upon blockchain technologies.

While it may sound like some distant, fantastic future, the metaverse already here in a big way.

By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but over the past year, NFTs exploded as trades ballooned by 21,000% to $17.6 billion in 2021 versus 2020’s $82 million. Big companies, brands and artists around the world are integrating NFTs into…

To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.

The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives.

The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing.

So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare? 

Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors.

By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of Web3.0? Interested in some metaverse marketing tactics? In this article, you will have a deeper understanding of what the metaverse is and what it means to marketers and how marketers,…

A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer

The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique.

There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster.

Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike.