Tag: Tech

The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.

Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.

As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.

Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.

Brands that design more accessible solutions open their tent to serve more customers and serve them better.

Ultimately, we are only scratching the surface of the possibilities of live linear OTT in Asia Pacific.

Besides the client-side benefits inherent with constant API parity, your team—no matter what its size—can use its mental and physical bandwidth on business drivers, customer relations, and other high-value, high-satisfaction efforts.

NFTs and Web3 are investments that really allow that one-to-one brand-to-consumer connection to happen.

While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond

Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!

No matter how an economic recession may affect your business, automation offers an overall chance to do more with less—and its gains will continue to prove value when happier times come.

The metaverse offers endless possibilities for brands. But in order to take full advantage, we must take heed learnings of the past and build a new environment that all are able to enjoy.

With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all.

While digital advertising is not brand new, its usefulness is valued because it is so trackable.

As the Metaverse becomes a more popular place for consumers to gather, issues surrounding the behavior of some and how to enforce standards will become further pronounced, and as much in the mirror-world, tough to predict.

It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball.

While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so. 

The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.