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How an ‘Outperformer’ Mindset Will See Brands Through Turbulent Times
During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand.
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How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
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Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.
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ReachTV Announces Two Promotions to Executive Ranks
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings
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How Can Image Streaming Benefit Premier League Clubs in the 2022/2023 Season?
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.
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Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
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How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.
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The Rise of the Surfaces Economy: What It Means for Consumers and Marketers
How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Advertising Platform The preeminent market maker, Apple, once again used its phone-in-hand dominance to chart a clear course toward a more efficient and ubiquitous mobile era with the release of iOS 16 – and the message is loud and…
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Streaming Delivers Better TV for Brands and Streamers Alike
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
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It’s Not Too Early to Get Excited About Web3 and the Metaverse
As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it
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CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
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The Power of Partnership: Driving Engagement Within a Convergent Entertainment Landscape
Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.
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NFTS: Love ‘Em or Loathe ‘Em, You Can Learn From Them
There is enormous potential for NFTs to be used for greater, purpose-led initiatives when you look beyond the hype.
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How New Developments in Applied AI Can Be Used More Widely in Business
The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.
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Predictions-Based Advertising Is The New Era of Winning Consumers to Your Brand
Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.
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First-Party Data and Industry Collaboration Will Fuel the Post-Cookie Evolution of Digital
As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.
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How Deep Learning Will Shape the Future of Digital Advertising
Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.
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What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
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Unreal in Advertising
Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination.
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Are Voice Assistants the Next UX Paradigm for Mobile Apps?
Brands that design more accessible solutions open their tent to serve more customers and serve them better.
