Tag: Tech

Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.

Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.

Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.

By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of their budget on new customer acquisition. Yet, marketers can maximize their budgets by refocusing their efforts on generating customer relationships that endure beyond the first purchase interaction. Acquiring a new…

Here are three other trends anticipated for next year.

There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead. 

Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.

A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.

We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.

Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better.

Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow.

Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.

During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand.

LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.

New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings

While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.