Tag: Tech

With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire.

To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.

By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around topics including the metaverse, Gen Z and NFTs. Focusing on the role these topics will play in the year ahead, here’s where marketing leaders should pay close attention. Next-Gen Loyalty…

Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.

Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.

Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.

By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of their budget on new customer acquisition. Yet, marketers can maximize their budgets by refocusing their efforts on generating customer relationships that endure beyond the first purchase interaction. Acquiring a new…

Here are three other trends anticipated for next year.

There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead.