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Framing the 25 Year Paid Search Story
We will experience a historic renaissance for the TV industry, creating a boon for content producers and publishers and more and better content choices.
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The SSP Market Isn’t Dying – It’s Rightfully Forcing Change
While the SSP industry is facing critical challenges, there is still significant potential for innovation and growth.
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Adtech’s Growth Will Be Built on Custom Brand Solutions
In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.
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Our Metaverse Marketing Future: Cautious Enthusiasm Mixed with a Dose of Skepticism
Skepticism as to the usefulness of the metaverse to consumers and marketers is not only warranted, it’s essential.
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Why It’s the Most Interesting Time for Search Since the 1990s
A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.
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Harness the Power of AI-Generated Images: The Ultimate Marketing Solution
AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.
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The Intersection of AI and Marketing: What’s the Fuss All About?
AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.
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The Real Cost of Fake Reviews in App Stores
Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews.
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Is It Time to Appoint Your First CTO?
With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire.
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How Will the Dust Settle in Streaming after 2023?
If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.
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Why We Need to Help AI Help Us
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
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AI, Algorithms, Bias, and Unexpected Inequity: Thinking Ahead Before It’s Too Late
Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.
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Equipped With AI, Brands Can Battle for a Privacy-First, Open Internet
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.
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Advanced TV: What Does This Hand of Cards Bring to the Table?
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.
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A New Retail Superpower: How Platform Tech Can Transform the Asos of Tomorrow
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.
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AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like?
Here are three innovations that could reshape next year’s Super Bowl ads
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Why CTV Will Thrive in 2023 While Other Ad Markets Decline
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.
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Meeting at the Middle Between AI and Creativity
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.
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Advertising Trends to Watch in 2023
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around topics including the metaverse, Gen Z and NFTs. Focusing on the role these topics will play in the year ahead, here’s where marketing leaders should pay close attention. Next-Gen Loyalty…
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Machine Marketing: How AI Will Shape the Future of Creativity
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
