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The Renaissance of Targeted Advertising
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.
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Contextual Audiences Represent a Path Forward for the Industry
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment.
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How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.
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Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your campaigns to the next level of performance. Don’t miss your chance to learn the language of Reels, connect with new consumers and drive tangible business results.
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Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver…
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Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we don’t want to lose your attention! As advertisers, we’ve all been there. We know how important it is to keep things fresh and break through the communication noise. Join Meta…
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Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It is set to invigorate creative innovation and become a foundational driver of core business performance by empowering campaigns at scale. Join Meta as they discuss the latest AI-powered experiences and…
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How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the…
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Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view. In this…
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Advertising Industry Executives Reflect on 25 Years of Google
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
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Closing the Innovation Gap in Ecommerce
To effectively close the innovation gap in ecommerce, we need to recognize that we can’t do it all alone.
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Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
As the industry is pushed relentlessly towards the edge of the third-party cookie tracking precipice, innovations in contextual are ensuring that marketers can meet and engage with their audiences in the new privacy-first world.
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How to Use AI to Target Auto Buyers Amidst Shift to EV
The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior
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Audio Advertising is Set to Thrive in a Post-Cookie Landscape
Ad-supported offerings present very promising opportunities for marketers who are concerned about data privacy and the effectiveness of their advertising practices into the future.
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5 Ways Digital Publishers Can Regain Control of Their Tech Stacks
Publishers need to perhaps remember that modernising their technology is only one part of the equation and that they need to continue to invest in quality editorial as well.
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Soundscaping the Metaverse: Elevating Brand Experiences Through Sonic Identity
This will be a fatal mistake for brands as they begin to engage consumers in the metaverse, which, as we’ve seen, takes brand immersion to a whole new level.
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The Real Risk Is Not Trying
It feels like our industry is losing its optimism and succumbing to a postmodern form of cynicism. We are allowing our distrust in tech and other companies that have misused it to drive our vision for how it could be used creatively.
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Exploring Emerging Trends in Brand Activation: Harnessing the Power of Licensing and the Metaverse
As brands continue to adapt and innovate, we can expect more engaging and memorable activations that redefine the boundaries of consumer-brand relationships and help businesses thrive in an increasingly competitive marketplace.
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Unlocking the Metaverse: A Programmatic Guide
According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.
