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The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes
While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.
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Meta’s 2023 B2B Summit: Our Take on the Highlights
Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights.
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Why 2024 Will Usher in the ‘Age of Mindset’ in Digital Advertising
It’s the formula of context+attention+creative that forms the most compelling model for the future of advertising in the cookieless world, seamlessly tapping into the nuances of user mindset in a way that antiquated profile-based models will never achieve.
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How to Navigate the Future State of Digital Ad Measurement
Advertisers need to embrace the reality that the digital ad landscape is evolving rapidly, and past methods may not be applicable.
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It’s Time to Move Past the Web3 Experimentation Phase
As the technology evolves to become more frictionless and cost efficient, more brands are finding meaningful, ROI-driven ways to enter the space, and future-proof themselves.
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Blockchain, Brands and Advertising: It’s All Still to Play For
To make the most of this as yet unrealized opportunity, brands and advertisers will need to navigate the thorny issue of privacy by adding genuine value for their audiences.
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Digital Advertising Is Set to Enter a New Era – and Brands Need to Be Ready
There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking.
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Advertisers’ Trust in Google Goes Dark: What’s Next?
The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success.
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The Renaissance of Targeted Advertising
Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.
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Contextual Audiences Represent a Path Forward for the Industry
As technology continues to advance and the digital ecosystem evolves, embracing contextual audience targeting will be crucial for brands to thrive in a privacy-first environment.
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How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads
Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.
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Rev Up Your Performance: The Reels Creative Supercharger Workshop
Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your campaigns to the next level of performance. Don’t miss your chance to learn the language of Reels, connect with new consumers and drive tangible business results.
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Steal My Reels Strategy
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver…
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Cracking the Code of Creative Resonance & Performance
If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we don’t want to lose your attention! As advertisers, we’ve all been there. We know how important it is to keep things fresh and break through the communication noise. Join Meta…
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Unlocking the Power of AI for Advertisers
Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It is set to invigorate creative innovation and become a foundational driver of core business performance by empowering campaigns at scale. Join Meta as they discuss the latest AI-powered experiences and…
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How AI Will Help Marketers Do the Best Work of Their Careers
Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the…
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Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance
As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view. In this…
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Advertising Industry Executives Reflect on 25 Years of Google
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
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Closing the Innovation Gap in Ecommerce
To effectively close the innovation gap in ecommerce, we need to recognize that we can’t do it all alone.
