Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Elevating Storytelling and E-Commerce Strategies with Gaming Tech
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike. -
No More Filters: How AI Leaders Can Turn The Tide On Algorithmic Bias
Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out. -
It’s Marketing Budget Time – Q&A With Tracey Shirtcliff of The Virtu Group
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.
LATEST POSTS
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What the World Cup Reveals About Effective Sales Promotions
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First Came the Beards, Then Came the Coffee Shops
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Predictive ROI Is Becoming Marketing’s Most Valuable Currency
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AI Is Amazing. Your Ads About It Still Have to Be True.
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The World Cup Proved Trust Is the KPI That Matters For Brand Experiences
