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What It Actually Takes to Become AI-Ready Across a Global Team
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
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Why Influencer Marketing Is the Missing Piece of the Search Puzzle
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical discipline. A game of algorithms rather than emotion, with the focus firmly on keywords and backlinks. But with LLMs like ChatGPT and Gemini transforming how consumers discover information, search is becoming less about ranked links and more about synthesised answers. Influencers generate the kind of…
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How STAYCOOL Created a Clothing Collection for the Pillsbury Doughboy
ICYMI, a clothing collection starring Pillsbury’s beloved Doughboy mascot dropped on Friday May 15, 2026.
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Can We Mitigate the Economic Risks of AI in Digital Advertising?
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
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Designing for Conversion: How Brand Experiences Unlock Paid Traffic Value
When these elements align, brands can turn attention into measurable outcomes and improve the return on every campaign.
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How Sport, Social Media and Community Are Converging Around Refugee Support
In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.
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Why Love Story’s Sound Hits Harder Than Its Fashion, and What It Says About Brands and Nostalgia
A reminder that attention is still shaped by what we allow to linger.
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Creativity / AI: Walking the line between PAIN and GAIN
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
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Making Audience Data Work for Agents, Not Just Algorithms
The move toward agentic systems will not happen all at once, but many of its components are already in place.
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Why Timing Is Everything for Converting Attention Into Action
Where does interest genuinely begin, and how easy is it to act while that interest is still there?
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The World Cup Audience Is Bigger and More Fragile Than Brands Think
Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.
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Beyond the 90 Minutes: How Timing and Intent Can Unlock World Cup Ad Success
By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties in living rooms and fan zones around the world, the FIFA World Cup is more than football – it’s a massive cultural moment. This year’s tournament is forecast to be the most-watched sporting event of all time, reaching more than 5 billion people worldwide. For…
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Does your brand have lore?
The answers to these questions are the beginning of your experiential principles.
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Why Seasonal Calendars No Longer Work
Those who cannot move beyond calendar-based marketing are actively losing relevance.
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Media Isn’t Fragmenting the Way We Think. And That Changes Everything
In a world where everything is optimized, automated, and increasingly controlled, the advantage doesn’t go to the brands with the best tools.
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We Got Really Good at Showing People Ads They Don’t Watch
The industry has done something genuinely impressive within media innovation.
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The Real Marketing Challenge That Another Tool Won’t Solve
Marketing leaders do not need another year of chasing disconnected innovation.
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3 Ways Marketers Can Stress Less
The physical benefits of yoga are powerful.
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GenAI Search: What Healthcare Marketers Need to Know
Understanding where GenAI Search fits in the funnel, keeping governance at the forefront, and having SEO and SEM strategies designed to reach consumers at both the top and bottom of the funnel, will support success in the AI era.
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The Rise of Two-Tier Travel: Why Brands Must Design for the in-Between Moments
This is the final call for airlines that want to differentiate themselves in the modern travel landscape.
_Editorial
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Retail Marketing Needs to Be More Emotionally Intelligent