_Editorial Archives

Meet Chewbert, Extra Gum’s New Sidekick

The star of Extra Gum’s latest campaign “Chew Into It” is a wad of gum named Chewbert and he’s on a mission to get gum chewers everywhere to lock in and be present in the moment.

This Is How You Control the Narrative to Keep Your Users and Customers Happy

The pattern is rather clear: Trust is becoming even more critical in the age of AI and LinkedIn is doing everything they can to protect its public image.

The Fragmentation Problem: Why Marketing’s Biggest Challenge May Also Be Its Biggest Opportunity

Whether that future becomes reality may depend less on the technology itself and more on the choices the industry makes along the way.

The Performance Marketing Playbook Just Expired

This is the part to keep saying out loud to your teams, your CFO, and your board: the foundation we’ve all been operating in is different now, and more changes are coming.

Synthetic Audiences Don’t Model People. They Model How People Get Talked About Online.

Research exists to help companies understand how real people behave, not to produce cleaner-looking outputs.

The 2026 FIFA World Cup Is a Cultural Turning Point for North America

For decades, soccer in North America occupied an unusual position. It was undeniably popular among participants yet the sport often remained on the periphery of mainstream cultural conversation.

AI’s Next Challenge Isn’t Technology. It’s Learning How to Work With Humans

The future of marketing is unlikely to belong to either humans or machines alone. Instead, it will belong to organizations that understand how to combine the strengths of both.

The CPM Myth: Why Creator Marketing’s Biggest Assumption Is Costing Brands Millions

Creator marketing doesn’t reward optimization, it rewards rigor.

Your Website Is Becoming an AI Landing Page. Are You Ready?

The AI referral moment will not be won in the answer box alone.

The Return of Shared Moments: Why Out-of-Home Is Built for Cultural Milestones

By Esther Raphael, CMO, Intersection Major cultural milestones don’t just capture attention. They create collective experiences, and this year will be full of them. From the Super Bowl and the Winter Olympics to the FIFA World Cup and nationwide celebrations marking 250 years of American independence, the opportunities to meet audiences in the moment are uniquely powerful. These events will…

Designing Experiences for Emotion, Not Just Engagement

The brands that consistently create experiences people remember are not necessarily the ones with the biggest budgets or the most elaborate fabrications.

The Bargain That Built the Open Internet Is Failing

If the existing model continues to deteriorate, the answer cannot be to simply hope that the market corrects itself.

Your Next Customer Might Be a Bot

Start by asking what happens when the customer isn’t in the room.

When a Platform Automates Away Your Right to Complain

What Google quietly taught marketers about quality control, and the lesson goes well beyond local search.

Is the Data Integration Gap Eroding Your Martech ROI?

With full data integration, marketing leaders can also get more value from their martech stack’s real-time monitoring and learning capabilities.

AI Search Killed the Click. Intent Didn’t Die.

The marketers who win the zero-click era won’t be the ones with the best schema markup.

Build Your Agency Culture With Possibilitarians

If agency leaders don’t exemplify Possibilitarian attitudes and behaviors, the culture won’t either.

Search On: The Future of Search and AI

Google may lose its crown, and search and marketing, plus story-telling, may become easier and less costly for the small and the bif enterprises.

The Dark Funnel of Commerce: Why Brands Are Losing Visibility Where It Matters Most

The dark funnel needs to be strategically navigated and understood.

The TikTok Shop Halo Effect

Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.

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