_Editorial Archives

The Serta Counting Sheep Return To Serenade “All The Comforters” In New Ad Campaign

“We see all the comfort you give, and we would like to give some back to you”

Alex Brown, President, Truly Free

Alex Brown has scaled and/or exited from a variety of e-commerce businesses over the last 10 years.

Kimberly Lam, Global Brand Management, Marketing & Partnerships, Sanzo

Kimberly Lam is the Senior Director of Marketing at Sanzo – the first Asian-inspired sparkling water – where she’s been bridging cultures since 2022.

Andrew Katz, CMO, Athletic Brewing Co.

Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer.

The Future of Viral Content

In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise.

Three Simple Marketing Lessons You Can Learn From Barbie’s Success

Great marketing works. Having a fantastic product to market works more.

By Heather Taylor, Editor-in-Chief, PopIcon As we approach the cooler weather months, boxes of Puffs tissues will be available virtually everywhere you go to protect noses from cold and flu season (and from ordinary tissues). Longtime Puffs enthusiasts may recall the P&G tissue brand has always had several loveable characters representing it. These are the Puffs Pals! Let’s look back…

Sarah Ribner, Co-Founder, PiperWai

Sarah’s journey into entrepreneurship was inspired by her personal health experience.

Diversification Is Key to Gaming Industry Marketing (but Only if It’s Measured Correctly)

It’s only by analysing the effects of each tactic in detail that they can reach the next level in the journey to true marketing success.

Sitting on the Same Side of the Table: How to Create Real Business Partnerships With Clients

Here’s how marketing agencies can drive client growth and add value during tough times.

The Commute Is Back! Let’s Use It Efficiently

We spoke to four leaders in adland about how they utilise their commutes, both to and from work, to gear them up for the day ahead.

Why Marketers Should Be Using Attention to Drive Better Brand Performance

Attention metrics are well on their way to transforming the way the digital advertising industry not only delivers campaigns, but the way outcomes are measured and judged.

The Age of TikTok? 5 Reasons Why YouTube is Still King for Creators

Despite the rise of competitors, YouTube remains the dominant platform for influencer marketing programs. Here’s why brands ought to look at YouTube as a key part of their influencer marketing strategy.

Amazon Ads Streaming TV Research Report

Commissioned with Opinium, the Amazon Ads Streaming TV Research Report investigates the challenges and opportunities for advertisers in the UK streaming TV space.

England Rugby Need a ‘Bazball’ Style Lesson in Brand Engagement

The people in charge at Twickenham need to take a look at the success story over at Lords.

The Time to Set a Standard for Attention is Now

While viewability is a measure of an opportunity for an ad to be seen, attention measures whether the consumer saw, liked or engaged with the ad.

More Than Just the Meeting: Why Chemistry Is About Building a Relationship That Lasts

We can build more successful partnerships by rehumanising the process of hiring an agency and refocusing on what each side needs from the other.

5 Ways to Optimize Your Resume for AI Tools Recruiters Use

Whether you’re hoping to get your resume past an ATS or catch the eye of an outbound recruiter, it’s more important than ever to optimize the information you share about your skills and experience.

Introducing the Protected Audience API: Personalization in a Privacy-Conscious World

As the world of digital advertising enters the next era, personalization will continue to play a huge role in achieving great marketing results.

Breaking Through in a Consumer-Driven, Omnichannel World

Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.

_Editorial

Search

LATEST POSTS