_Editorial Archives

Unleashing the Power of Retail Data – What Modern Marketers Need to Know

With these best practices, advertisers can future-proof their businesses against shifting consumer habits and privacy policies to deliver the right messages to the right people at the right time.

Sports Betting Must Be More Entertaining, Interactive To Capture Gen Z

An intimate understanding of these audiences and cultures will shape the next generation of great consumer products, and the sports betting industry, too, is poised to experience its own revolutionary change in the coming years driven by Gen Z’s discrete tastes.

We’ve All Forgotten YouTube. Here’s Why It Deserves a Second Chance

YouTube was both the place to build brands online and to see exciting, original content. But somehow, along the way, that’s been forgotten.

Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition

Human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.

Half-Time Talk – How to Harness the Biggest Marketing Trends for the Second Half of 2023

By continuing to invest in new creative technologies, automation processes, and activation platforms, marketers will be able to turn the challenges of the first half of the year into opportunities for the second.

Beyond Brand Awareness: 7 Ways Out-of-Home Advertising Drives Real-World Action

By leveraging the potential of OOH and implementing innovative strategies, brands can connect with audiences on a deeper level and inspire action that yields more impactful results.

Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches

As the industry is pushed relentlessly towards the edge of the third-party cookie tracking precipice, innovations in contextual are ensuring that marketers can meet and engage with their audiences in the new privacy-first world.

Put the Story First: What Sports Marketing Can Learn From Wrob, Wryan and Wrexham

By Pete Jackson, Head of Planning at Trouble Maker You’ve just spent a king’s ransom on that big sports sponsorship. The deal will parachute you into the hearts and minds of a new audience group, leveraging the sport’s excitement and credibility as well. You’ve also done your due diligence. The value of the package has been checked by a third…

Retail Media Networks Are on the Rise: Here’s What Marketers Need to Know

Consider the importance of a well-structured approach, and take the time to evaluate which platforms align best with your target audience and brand strategy.

Thriving Amidst Disruption: Unleashing the Growth Potential of the New Economy

For brands that take the lead and lean into the seven principles of the new economy lies an excellent opportunity for new growth, while brands who remain stagnant or do not move at speed will be left behind.

Shoppers’ Priorities Have Shifted, and Retail Brands Must Keep Up

By James Willoughby, Head of Retail at Sense The retail landscape is not what it was before the Covid-19 pandemic. Changes in shopper behaviour mean that traditional ways of advertising and connecting with consumers are no longer as reliably effective. People may now choose convenience and affordability over brand loyalty, as habits formed in lockdown continue to influence how we shop…

The Next Frontier in Ad Infrastructure: Automation Between Buyers and Sellers

By automating laborious, time-consuming tasks, industry professionals will be freed to concentrate on what they do best.

Creative and Context – a Match Made in Heaven for Advertisers

Creativity has always been our strongest weapon, but was pushed to the periphery during the era of ‘cookie-based’ programmatic targeting.

How to Use AI to Target Auto Buyers Amidst Shift to EV

The transformational nature of AI is crucial in predicting real-time changes in automotive consumer behavior

Melissa Orijin, Founder, Orijin Bees

Melissa is the CEO and founder of Orijin Bees, a multicultural toy company that challenges identity norms and celebrates the diversity of Black and Brown children and their communities.

Audio Advertising is Set to Thrive in a Post-Cookie Landscape

Ad-supported offerings present very promising opportunities for marketers who are concerned about data privacy and the effectiveness of their advertising practices into the future.

It’s Time for Travel Brands to Get on Board With EVPs for a New Working Era

With a tenth of global GDP accounted for by the travel industry, and many major destinations claiming revenues have already outstripped pre-Covid levels since the pandemic began to fade, it’s clear the sector is taking off again after being grounded for several years.

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