_Editorial Archives

New-Gen Data Privacy Is Designed To Put Consumers First

Peter Wallace, Managing Director EMEA at GumGum, explains why the privacy maelstrom has been hijacked by commercial ambition – with user-centricity paying the price.

The Majority of Marketers Have No Reason To Fear A Cookieless Future

Cookies have been on the wane for many years. For over a year, we’ve known that Google, the most dominant force in advertising, plans to end support for third-party cookies sometime in 2022.

Celebrating Pride the Authentic Way

With Pride Month coming to an end, we’ve seen many brands go all out to paint themselves as allies to the LGBTQ+ community.

As Hollywood Reopens, Publishers Guide The Way

Box offices are reopening and studios are shooting again, but the time Americans spent at home has likely changed media consumption forever.

All Shoppers Do Research – Even The Impulsive Ones

We’ve all learned what that feels like over the past year or so, so it should be easy enough to understand: when the situation is always evolving, we have to roll with the punches. As marketers and advertisers, that’s what ongoing shifts in shopper behavior demand of us.

Tips for Success from Working Moms in the Digital Marketing Field

As a bi-racial, divorced, and working mom of three, I have faced more than my fair share of hurdles as a female working in tech. I have taken the lessons I have learned over the years to my current position at NetBlaze, a digital marketing SaaS company for small businesses.

5 Ways Brands Can Play A Central Role In The Fight To Save The Planet

Addressing climate change is one of the basic human needs that successful businesses of the future will find a way to address. The world needs sustainable businesses to succeed — and for that to happen, they must have the most successful brands.

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Are We Ready to Live in a Fully Virtual World?? Are you [virtually] Experienced?

Sudden lockdowns caused many brands to scramble to create digital experiences to fill the void in 2020. But as we settle back into a more physical world, are these virtual experiences here to stay? Three marketers weigh in on what our virtual future might look like.

The Best I’ve Ever ‘Ad with Jonathan Waecker, Chief Customer Officer, The Warehouse Group

Milk, vodka, lamb and Walmart…these aren’t a shopping list, but some of Jonathan Waecker’s favourite ad campaigns. Here the US-expat and Chief Customer Officer for New Zealand retail giant The Warehouse Group explains why these ads have stuck with him.

Catching Some Z’s with HiSmile’s Nik Mirkovic

Generation Z is arguably the choosiest when it comes to the brands they support. But as 20-something entrepreneurs Nik Mirkovic and Alex Tomic prove, if you get your product and comms strategy right, you can ride the wave of approval and build a really strong brand.

Looking to the East: The Future of e-commerce

2020 was a game-changer for e-commerce in Europe. Brands and retailers have surged towards digital channels and omnichannel marketing has become a true buzzword. Some of our clients have seen their e-commerce sales double after just a few weeks.

Why Dynamic Host-Read Ads Are The Hottest Trend In Podcasting

For publishers and advertisers alike, podcasts have grown in importance over the past twelve months to become one of the most exciting and effective market channels available today.

Experiences Are Moving From Social To Emotional Currency

As we look at the world with fresh eyes and deeper understanding, human truths remain the same—we want to escape every day, feel part of a community, be part of something meaningful and learn something new.

Digital For Good – Why It Remains So Important: Q&A with Ben Scoggins, CEO of Organic

Our agency mantra is ‘Digital For Good’, which is based on a belief that digital can and should make life better.

The Power Of Diverse Business, Cyberpunk 2077, And Living Out Pride Every Day

Lorenzo Thione is the Managing Director at Gaingels. A venture investment group focused on investing and supporting LGBT+ founded/led startups. He recently sat down with Nick Woodford, content manager at Anzu, to talk about the ground-breaking work that Gaingels do.

What’s the Purpose of Purpose?

Brand Purpose (capital ‘p’) offers the WHY a brand does what it does. It goes beyond profits, offering a reason for being that’s grounded in humanity. And, as many brands have recognized this past 18 months, that Purpose can be a guiding and stabilizing light in dark times.

How to Embrace Thrive Market’s Personalized Approach To Member Experience

The online shopping experience on many websites can feel like being dropped in the middle of a warehouse — especially for something like grocery where there are thousands of products to choose from.

Get to Know Your Audience to Make Effective Video Content

When creating new content, video or otherwise, one of the first steps you should take is defining and researching your audience.

How Conscious Brands Can Help The LGBTQ+ Community

In the past few years, brands have started to embrace the LGBTQ+ community, often changing their logos to feature rainbow colours during Pride months to show their support. Having worked in the media ecosystem, I noticed that there were still things that needed to change for brands to show their support further.

Connecting with Audiences Through Mobile

In this report, you will discover the six main themes that emerged from this summit, explaining how marketers should approach the fast-growing mobile space.

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