_Editorial Archives

3 Tips to Creating High-Powered Online Experiences

In this article, we will focus on high-powered messaging, although frequent messaging is rather straight forward as businesses engage in frequent, cross-channel advertising to catch the consumer near or at the point of consumption.

3 Tips to Creating High-Powered Online Experiences

In this article, we will focus on high-powered messaging, although frequent messaging is rather straight forward as businesses engage in frequent, cross-channel advertising to catch the consumer near or at the point of consumption.

7 Retail Trends to Fall in Love With

Retailers are ready to make the most of limited in-store options and online shopping this year. And while the pandemic has undoubtedly accelerated the dramatic transformation of the consumer retail market, the trends that have been driving this transformation have actually been around for years.

4 Trends, Accelerated by The Pandemic, That Will Persist Through Recovery

We know it as consumers as well as marketers: the COVID pandemic precipitated profound social, economic, technological and behavioral changes in 2020.

The New Tools for Tangible Transformation

As brands seek to continue transforming at speed, they require a new set of tools to build a structure that will withstand shake-ups in the digital landscape.

Kind Words at Work

The pandemic turned work-life on its head. We’re caught in the tumbling load of a never-ending workday, pinballing between Zoom and Slack, duking it out with the family for WiFi, dishes piling up around us in our office…er…kitchen, and just trying to hold it together while we just. take. a. minute. to. remember. what. day. it. is.

Why TV Advertisers Need To Tune In To Audience Trends To Thrive

For decades, a TV served as the focal point in millions of living spaces; if you didn’t have one, you were the exception, not the rule. Fast-forward to the present day, and it’s clear that a lot has changed.

An Audience of One: The President

The CNN town hall in Milwaukee gave President Biden a chance to “speak to the American people,” said a Marquette University professor. When Biden arrived in Milwaukee (February 16) billboards spoke directly to the President.

Why Digital Advertising Needs To Embrace Human Experience

Of all the common themes in science fiction – spaceship battles, alien invasions, colonized planets – the most tenacious might be the question of what happens when machines become more like people.

2020 Put The Social In Media, But What Will 2021 Look Like?

Last year was the year we lived vicariously through social media. Cooped up indoors, it was our portal to the outside world, removing the miles between us and our friends, family and colleagues.

Super Bowl Ads Fumbled the Ball on COVID-19

Years from now, when historians and cultural anthropologists look back at the 2021 Super Bowl ads, what will they glean about our culture today?

Lessons From Across the Atlantic: What Europe Can Learn From US TV Advertising

From theme parks to fast food outlets or reality TV shows – there’s a long history of ideas succeeding in the US before they find their way across the pond to European shores.

Facebook’s Winter of Discontent

Though Facebook and Apple have been taking jabs at each other for years, the past two years seems to have been an acceleration toward an unavoidable crash. One that the industry has been nervously watching.

Data as a Disruptor: How to Effectively Advertise When Third-Party Cookies Crumble

Data: something digital marketers cling to and that’s universally relied on to make decisions. A silver lining of 2020 is that access to data has allowed marketers to make quick and informed decisions with each twist and turn.

Ageism in Media Buying: The $4 Trillion Missed Opportunity

Within the advertising world, there is an inherent stigma associated with targeting older consumers. Too often marketers believe their next job lies in reaching young, hip consumers rather than focusing on the customers that are going to translate to the most sales today.

2021 is Actually 2030: We Are In Our Digital Future

If I was to predict 2030, I would have predicted that machines would be helping us make some of the most important decisions of our lives, what to buy, where to go, who to meet, and more.

Super Bowl Can Drive Performance: These Brands Made the Most of their Budgets This Year

The Super Bowl can be a huge performance-driver, which begs the question why would anyone invest the big marketing spend if it’s not going to go all the way to the end zone?

Why Marketers Must Remain Flexible in Their Measurement Techniques Within the New Normal

To effectively validate and enhance ROI, marketers must assess real actions rather than relying purely on basic metrics, such as click-through rates (CTRs). Achieving this will mean ensuring analysis produces robust and reliable insight by standardization, holistic and adding agility to their measurement approach.

Repairing Consumer Trust is the Only Way Forward

Strong relationships are built on trust. That’s true between your friends, it’s true between your neighbors, and it’s true in your businesses. It’s also true when we talk about the relationship between buyer and seller, who often come together as strangers.

The Big Game is Just the Beginning: The Rise of FAST Streaming Advertising

About a year ago, the world was forced indoors: feeling scared, confused, and downright anxious, the abundance of streaming services available for download provided a sort of escapism to a fraught America.

_Editorial

Search

LATEST POSTS