_Editorial Archives

In 2021 Approach SPO With Collaboration In Mind

In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two.

Advertising in 2021: Seizing the Moment in OTT

Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore.

In Pursuit of Personal Bias: Pushing Past the Surface to Understand How People Think and Act

We are taking a stance on issues like never before. But what is really driving our actions? The answer isn’t always clear. Understanding hidden, personal biases and how they motivate people has been at the root of marketing and advertising for decades.

Enhance Brand Awareness To Unlock Growth In 2021

Brand awareness has been at the forefront of priorities for digital marketing managers the last couple of years and has become even more important amidst obvious market changes. So what exactly does it take to achieve this?

The Rise of the Spectator

As we approach 2021 with little confidence in things returning to normal any time soon, is it time for brands to help add some much-needed friction back into people’s lives?

5 Reasons New Business Pitching Will Stay Remote In 2021

2020 was a year of challenges, but also, a year of learnings… sometimes the hard way. Suddenly, everything in our agencies changed, and we had to learn how to communicate, brainstorm, chat, present, produce… everything we used to do, but we had to learn how to do in a completely different way, and from a distance—remotely.

Now For The Good News – Why 2021 Can Be Better For Business

Right now the economy is pretty much shattered, the weather is appalling and we’re all high-security imprisoned in our homes. What’s to look forward to?

A How To Guide To Sustainability in Experiential

Below is a ‘how-to guide’ of practical tips to reduce experiential’s environmental impact. Whether you decide to implement them all or begin with just a few, every step taken is a valuable one.

What Brands Need To Know About Their Audience Post-COVID

Shifts in the environment have naturally created shifts in our psychology and behaviour, and it’s made the common phrase “‘you want what you can’t have” seem ever more poignant.

Publishers Are Taking a Bite of the $161 Billion Local Ad Market

Google and Facebook may have prioritized advertising tools for small businesses, but there’s no reason why other publishers can’t prove their worth to this vast set of buyers.

With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave

E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google?

Bring Multiplayer AR Alive with Interactive Physics

As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience.

Three Trends That Will Dominate B2B Digital Marketing in 2021

Our dynamic market creates opportunities for businesses to grow faster, but only if they’re ready to capitalize on our new market realities.

After a Tumultuous Year, What’s Next for Esports in 2021?

No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.

Welcome to the Consent Economy: Programmatic in the Post-Cookie World

First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.

Hey Brand Advertisers, There are 300 Million Brand Safe Places Waiting For You

Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front.

Online Digital Identity: A Tale of Two Internets

The internet has always represented an amalgamation of anonymous activity and authenticated users, with the balance of power between these two diametric views of online behavior swinging dramatically throughout the digital age.

Small Business Optimism Persists, Despite the Pandemic

Businesses and consumers alike are finding ways to adapt and stay resilient during these unprecedented times.

10 Tips to Stop Screen-Based Headaches

Screen time can trigger migraines and tension-based headaches. Dr. Charisse Litchman explains how to stop them before they start.

The CMO’s Guide to Ad Fraud

What if you could increase the accuracy of your performance data, reduce wasted cost and reinvest the savings in brand-building initiatives?

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