_Editorial Archives

4 Ways Publishers Can Use Intent Data to Save Their Events Businesses

Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.

The Purpose Imperative: True Values Matter More Than Ever in Marketing

While it would be a big stretch to suggest that brands can fix society’s problems, who’s better suited than marketers to offer messages of reassurance—or even joy. To shift the conversation to what’s next and how we’ll get there, we’ll need brand leadership, rooted in something besides platitudes.

How to Embrace the Changes Caused by COVID-19

Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.

How Gen Z is Sick of ‘It’, Yet Making Things Happen

They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.

Heightened Uncertainty May Bring On Ad Tech’s Golden Age

Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.

Blockchain Technology Is Entering the World of Gaming

Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.

How Advertising Click-Fraud has Become the New ‘Gig-Economy’

What if we told you that one of the most malicious online practices is utilizing the exact same “Gig-Economy” to grow and spread?

7 Social Media KPIs You Should Be Tracking In 2021

According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.

Tis the (new) Season: A Different Holiday Paradigm

For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?

Vote Your Ossoff: Political Humor After a Long Election Year

After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.

How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands

As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.

Three Ways Brands Can Use Empathy To Become Part Of The Evolving Gender Story

Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.

Elevating Storytelling and E-Commerce Strategies with Gaming Tech

Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.

Finding New Founders for a Better World

We are now at a point where technology is outpacing humanity.

Where is the Experiential Marketing Heading in 2021?

2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.

Gamers Are Not Who You Think They Are

The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.

The Future Of Bringing Virtual And Physical Events Together

The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.

No More Filters: How AI Leaders Can Turn The Tide On Algorithmic Bias

Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.

It’s Marketing Budget Time – Q&A With Tracey Shirtcliff of The Virtu Group

Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.

The Secret to Great Media Plans – Don’t Hesitate

Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.

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