_Editorial Archives

Why CMOs Will Need to Think Like Anthropologists in 2026

The successful CMO of 2026 treats culture as a field study. They understand customers as people navigating identity, community, and meaning.

Why the Extended Shopping Season Creates an Opportunity for Brands to Double Down on and Reflect Culture When Speaking to Latine Communities

Brands that show up authentically during this full window—supporting all of the active behaviors just listed out—can earn something more durable than seasonal sales from Latine consumers: trust, loyalty, and long-term relevance.

Looking Back to Go Forward – How Measurement Can Fuel Prediction

Sean Adams, chief marketing officer, Brand Metrics, believes we can predict future ad outcomes using the unprecedented power of consistent measurement data

Festival Season Starts Now, and Culture Won’t Wait for Slow Brands

Festival season isn’t a date in the diary. It’s a mindset. And it starts long before the fields fill up.

Do You Know These Tree Mascots?

What comes to mind when you think of nature’s greatest mascots? Odds are pretty good you’ll refer to animals like Smokey Bear and Woodsy Owl.

AI. The Elephant in the Room. And Your Pocket

Steve Stretton, Executive Creative Director for global marketing activation partner, HH Global, explores shifting attitudes towards AI and a new opportunity for brands that need to promote AI capabilities

The Next CTV Battleground: Outcomes

Pinterest saw these forces clearly. Others will follow. The main question now: Who will adapt quickly enough to lead in the Outcomes Era?

Four Forces Reshaping Digital Marketing in 2026

If 2025 was a year of change in the marketing world, 2026 will be even more transformative. We can anticipate significant leaps in AI, which will extend to creative decision-making, media targeting, and influencer marketing.

Why Branding Still Needs a Human Touch in 2026

To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.

Challenges and Opportunities for Business in 2026

In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.

Revealing the Creative Trends on CapCut in 2025

As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.

2026 Predictions: Curation Will Redraw the Programmatic Map

What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.

CTV’s Measurement Problem Isn’t Data — It’s Usability

The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.

Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.

Why Building Ethical AI Starts With Paying Artists Properly

AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.

Your Holiday Season Sales Depend On Experience Optimization

Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.

Meet Dr. Squatch’s Brand Mascot

We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.

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